Amy Liu is the founder and CEO of Tower 28 Beauty, a modern beauty brand based in Southern California. Its best-selling products—from the SOS Spray to the ShineOn Lip Jelly—offer a makeup experience that’s skin-friendly, effective, and affordable. This episode, hear about how Amy got her foot in the door in the beauty industry and how she used her years of experience as a marketing director at brands such as Smashbox and Josie Maran to create her own company.