This week on the show Karen is talking to industry veteran and founder of the Perfume Society, Lorna Mckay. In this wide ranging interview Lorna and Karen discuss the education of fragrance and how Lorna’s interest in that led her to form The Perfume Society, the future of the perfume industry, how AI might play a part in that and the importance of fragrance in your life.

KEY TAKEAWAYS

• Lorna talks about her journey in the fragrance industry from becoming fascinated in the psychology of retail to becoming an international buyer to setting up Liberty perfumery, and finally, to her role today.
• Lorna talks about how she set up FRED, Fragrance Education, a tool to help people select the best fragrance for them.
• Lorna talks about why she set up the Perfume Society - an information hub to help consumers understand and choose the right perfume for them.
• Lorna and Karen discuss what they think the future of the perfume industry will look like, including what part AI might play and the emergence of new fragrances. 

BEST MOMENTS 
“Putting all your money into your brand is one thing, but having a distribution and outlet is a whole different ball game.”

“Selling a fragrance through social media can be difficult, how do you get someone to smell the scent through a computer screen?”

“Perfume is personal and expensive, so make sure you do your research and buy the right fragrance for you.” 

EPISODE LINKS
https://perfumesociety.org 

VALUABLE RESOURCES
Getting Started Guide: https://www.karengilbert.co.uk/podcast-getting-started-guide

Artisan Perfumery Mastermind: https://karengilbert.info/artisan-perfumery-mastermind

ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way. 

Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.

With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.

Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.

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