The battle for the best talent is as fierce right now as it's ever been. The best performing companies spare no expense when it comes to recruiting top performers. And young companies just starting down the road to BIG need to make sure they're not stuck settling for second-best.

How?

One: make sure your employee compensation package is stellar.

Two: make sure you're not so busy shopping in the same crowded talent pool that you're overlooking other ways to hire the best performers for the jobs you need done.

Mastering number two is a BIG reason Jim Bennett grew Unishippers from 0 to $120 million. In this conversation, recorded live at the 6th Annual CEO Coaching International Summit held in Santa Monica, CA, Jim and coach Don Schiavone discuss how Jim recruited unconventional employees and then trained them up into a major differentiator between his company and the competition.