The Next Big Idea

ANALOG: Let’s Build a More Human World


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“The future is digital,” they said. Then the pandemic came along and forced that digital future on us. We traded offices for Zooms, gyms for Pelotons, schools for YouTube videos, restaurants for takeout apps. And guess what? It sucked. Many of us longed for face-to-face interactions and real-world experiences, none more so than David Sax, whose new book, “The Future Is Analog,” urges us to stop fantasizing about technological possibilities and start focusing on what we actually need, because it turns out that what a lot of us need is decidedly low-tech.

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