Denial, bolstering, and transcendence. These are just some of the tactics used by embattled Cedarville President Thomas White in a well-known apology video, according to Dr. Julia Dahl, an image repair analyst. 

In this episode of The Roys Report, Julie interviews Dr. Dahl, who explains in depth how leaders and organizations spin the truth to fit their self-serving narrative. Dr. Dahl also analyzes a videotaped apology by Dr.