Like many of us, Anand Giridharadas (American political commentator, bestselling author) despaired how the world had become stuck in a fractured suckhole and he could no longer convince people to change their hearts and minds to be kinder and better. So he went on a mission to find out how to persuade more effectively, resulting in his recent book The Persuaders: At the Front Lines of the Fight for Hearts, Minds, and Democracy.

In this chat, the former foreign correspondent and New York Times columnist argues this wild idea: Progressives working on issues like race equality and climate (and, um, an Indigenous Voice to parliament) need to give up on political purity and… persuade! This is not your usual “effective communications” thesis. We cover what we can learn from the Russian bot farms, A.O.C. and a cult deprogrammer. This episode comes at a critical time, as many of us are 1. feeling defeatist about progressive/humane discussion today, and 2. seeking techniques to equip us for being of service in a troubled world. 

SHOW NOTES

Get hold of Anands’ book The Persuaders: At the Front Lines of the Fight for Hearts, Minds, and Democracy

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