Andy Pearson is an ultrarunner and VP of Creative at Liquid Death, living in Southern California. He's also the co-host of a trail running podcast called Between Two Pines, distributed by UltraSignup. He's made his career in advertising and creative, winning industry awards along the way. He's also a longtime ultrarunner who has competed in races like Western States, Big's Backyard Ultra, Barkley, and Cocodona 250. Topics discuss:

• Andy's personal and professional background
• The difference between entertainment and marketing
• "The art of stupidity"
• The value of thinking irrationally
• Creating viral products
• Liquid Death's famous Super Bowl ad
• Maintaining a disruptive posture as Liquid Death scales
• Andy's running career
• The creative genius of Lazarus Lake
• Between Two Pines
• A lot more!

Andy's personal website

 

Liquid Death's Super Bowl ad

 

Sponsors:

• Grab a trail running pack from Osprey
• Use code freetrail10 for 10% off Speedland Footwear
• Use code FT15 for 15% off Gnarly Nutrition
• Roark Apparel -- Listen to the ad or DM us for the code

Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts

 

Dylan Links: Instagram | Twitter | LinkedIn | Strava

 

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Other Freetrail podcast episodes you might enjoy:

  Kilian Jornet | The New NNormal   Tim Tollefson | The Infinite Game   Clare Gallagher | Black Canyon 100k Champion   Jim Walmsley | Engagement, Moving to Europe, Western States, and UTMB