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Most of us will never get 10 hours one-on-one with someone like Alex Hormozi. Andy Walker did — through acquisition.com's L3 mastermind. He came back with a different way of thinking about pricing, hiring, and sales, and none of it is specific to running an agency. It applies just as much to land clearing and forestry mulching. I had him on to break it all down.

Andy explains why the lowest-paying customers are often the most expensive ones to keep, how a Video Sales Letter can handle objections before you ever get on a call, and why raising your prices might be the single biggest lever you're not pulling. He also gets into demand vs. supply constraints, and how personal branding is becoming just as important for hiring as it is for getting new customers.

In this episode:

• Why the cheapest customers cost you the most in the long run
• How a Video Sales Letter (VSSL) kills objections before your sales call even starts
• The real math behind raising your prices
• How to tell if you're demand constrained or supply constrained
• Why personal branding is now a hiring strategy, not just marketing

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