In this episode, Steve Fretzin and Angela Dunz discuss:

• Diving into LinkedIn now, even if you didn’t get started from the beginning. 
• How LinkedIn is different from other social media platforms. 
• Client-focused LinkedIn profiles. 
• Optimizing your LinkedIn, cleaning up keywords, and being clear about what you do. 

Key Takeaways:

• LinkedIn is more than a database, it’s a relationship builder. It is a business development tool, not just for job seekers. 
• LinkedIn is the only consciously designed B2B platform on the planet.
• Build your strong personal brand and back it up with a strong professional brand - that is how you become a standout rainmaker. 
• LinkedIn searches are word only - get your keyword in there as many times as you can. 

"LinkedIn is about your ideal, entry-level client. Make it focused on who you serve, the problem you solve, and the results that you bring, and you’ll have a much better chance of winning on LinkedIn." —  Angela Dunz

Episode References: 

The Big Leap by Gay Hendricks: https://www.amazon.com/Big-Leap-Conquer-Hidden-Level/dp/0061735361

Connect with Angela Dunz:  

LinkedIn: https://www.linkedin.com/in/angeladunz

Website: https://www.angeladunz.com/

YouTube: https://www.youtube.com/channel/UCVk1e69o2uq_jIgLR6ZsgsA

Thank you to our Sponsors!

Legalese Marketing: https://legaleasemarketing.com/

Moneypenny: https://www.moneypenny.com/us/

Practice Panther: https://www.practicepanther.com/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.