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ANiM Naturals was officially launched in 2017 by founder Akosua Koranteng.

I caught up with the Ghanaian born South African entrepreneur soon after the opening of the very first storefront for ANiM Naturals, which is at The Beauty Box in Cape Town’s Waterfront 'Made in Africa' market, The Watershed. The Beauty Box features other African made beauty brands.

This was also soon after the Clicks natural hair debacle (see details below), and we took some time to discuss and reflect on what happened.

Speaking to Akosua is both a Masterclass in entrepreneurship and very deep insights into how her mind works. She is passionate and driven, while also remaining very grounded.

ON THE CLICKS DEBACLE

The South African beauty and pharmaceutical retailer, Clicks, recently caused outrage among black South Africans with an advertisement featuring black and white women's hair, labeling the black woman's natural afro hair as 'dry and damaged', and the white woman's blonde straight hair as 'normal'. The public outrage caused by this careless oversight made international headlines and many politicians and celebrities weighed in on the issue, to great effect.... 

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