Anthony Lamacchia shares his journey from working in his father’s landscaping business to building Lamacchia Realty. He discusses the importance of marketing, branding, and consistent content creation in attracting clients and media attention. Lamacchia emphasizes delegating responsibilities and hiring experienced professionals for growth. He delves into his M&A strategy, market expansion, and his approach to marketing and recruiting agents using billboards and other methods. He addresses industry challenges, like the commission lawsuit and changing market conditions, and shares how he prepares his agents for success, concluding with his optimistic outlook for the future of real estate.

Here’s a glimpse of what you’ll learn:

•The importance of marketing, branding, and consistent content creation for attracting clients and media attention.

•Strategies for delegating responsibilities, hiring experienced professionals, and executing a successful M&A strategy for business growth and market expansion.

•Effective marketing and recruiting techniques, such as the use of billboards and other advertising methods.

•Insights into industry challenges like the commission lawsuit, changing market conditions, and how to prepare agents for success, along with Anthony’s optimistic outlook for the future of real estate.

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The Power House podcast is a show about leadership, markets and entrepreneurship in the housing industry. Each Thursday, Clayton Collins speaks with CEOs and founders from the mortgage and real estate sector to reveal how housing executives think about business growth, operational strategy, and leadership. The Power House podcast reveals the full picture through the stories of the industry’s most impactful leaders. Clayton Collins is the CEO of HousingWire, and the Power House podcast is produced by HousingWire’s Content Studio. Initially launched in 2019 as the Housing News podcast, the show was relaunched as Power House in 2024.

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