In this episode of Add To Cart, we are joined by Anthony Seymour-Walsh is CEO of Cashrewards, an Australian cashback website with over 2 million members and partners like Apple, Amazon, Myer and Liquorland. The scary thing is, Australia is around 3% in cashback purchases - compared to 15% in the UK - we are only at the start. For those who don’t know, cashback sites act as a kind of marketplace for bargain hunters where shoppers access shopfronts via the store and claim a percentage of cash back - from 1% to 20% on every purchase. In this chat, we hear about Cashrewards’ charitable beginnings, Anthony shares the metrics that retailers are using to measure success and the way in which Cashrewards tailors benefits to customer lifestyle.

Links from the episode:

Cashrewards

Deliver In Person (sponsored)

Shopify Plus (sponsored)

Questions answered:

• How do you differentiate from other cashback offers in the market? 
• What kind of return or engagement should retailers expect? 
• What tips do you have for retailers to protect their margins?

This episode was brought to you by…  

Deliver In Person

Shopify Plus

About your host: Nathan Bush from Add to Cart 

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host: Anthony Seymour-Walsh from Cashrewards

An experienced commercial leader with a passion for building high performing teams and delivering great customer outcomes. Anthony has extensive experience across several industries, including loyalty, retail, telecommunications, mining and professional services.  A finance background (Chartered Accountant) supports Anthony’s consistent focus on adding value, from initial strategy development, business case development and approval through to execution and delivery of outstanding results.

You can contact Anthony  at LinkedIn

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