About a year ago, NFTs were all anyone could talk about. Mark Cuban, Justin Bieber, and Jimmy Fallon each spent hundreds of thousands of dollars on a particular variety of NFTs called Bored Ape Yacht Club. Seth Green also bought in and began writing a TV show around his Ape, while in Long Beach a fast food restaurant opened called Bored and Hungry using the Bored Ape Yacht Club IP. Since then, the news concerning NFTs has not been great. Seth Green lost his Ape in a phishing scam, and a stock market downturn plunged the budding crypto boom into a crypto winter, sending NFT prices tumbling along the way. While many chalked up the NFT craze as nothing more than a flash in the pan, there were those who still saw the potential in the technology. Our guest today is one such person, who saw the communal aspect of NFT ownership as a feature to be harnessed. Today we talk with Andrew Bagg, the cofounder of Ape Water. We discuss:

• How they are building a business that isn't tied to the turbulent NFT markets

• How Ape Water cans are similar to Wheaties Boxes

• How Ape Water uses web3 technology to give its consumers more than just a refreshing beverage