June 30, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Apothékary raises $16M to expand retail distribution and product innovation, targeting $40M revenue as TikTok Shop and omnichannel growth signal a shifting playbook for wellness brands
• Wellness culture expands beyond optimization as listening bars, tea houses, and phone-free gatherings create space for community over performance metrics
• FDA announces advisory committee to determine whether peptides like BPC-157 and TB-500 can be compounded, with some advisers' industry ties raising conflict-of-interest questions

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

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