Are broad match keywords really as troublesome as they say? As if! In Episode 74 of the Inside Google Ads podcast, host Jyll Saskin Gales drops major truth bombs about broad match, which she now champions as "end game" for Google's automation. Jyll addresses common concerns and misconceptions about broad match, sharing insights from real client accounts and providing practical tips for optimizing your campaigns.

Learn when broad match is the right choice, how to interpret your search terms report, and what to do about those "hidden" search terms. Jyll also tackles the use of dynamic keyword insertion with broad match and clarifies the role of Performance Max campaigns in your overall advertising strategy.

Tune in to discover how to get Google's AI working for you and future-proof your advertising efforts. Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge to solve!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode74 

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask me your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode74 

Resources mentioned in this episode:

Types of Keywords in Google Ads EXPLAINED
https://www.youtube.com/watch?v=sK2j1--lbh4 

Google Ads AI Max EXPLAINED
https://www.youtube.com/watch?v=wKp8lEICwZQ 

Search Engine Land article about Dynamic Keyword Insertion
https://searchengineland.com/google-ads-keyword-insertion-452019 

Search Engine Land video about Dynamic Keyword Insertion
https://www.youtube.com/shorts/hs69TxeQ1Mw 

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