In this episode of the Less Insurance Dependence Podcast, Gary Takacs and Naren Arulrajah explore whether potential new patients exist who are unaffected by a soft economy. They discuss how certain high-value dental services, such as implant restorations, smile makeovers, and sleep apnea treatments, remain in demand despite economic downturns. They emphasize the importance of attracting patients seeking specific solutions, regardless of financial conditions. Listeners will gain insights into how to build a recession-proof practice by focusing on patients who seek high-value procedures and leveraging SEO to reach them.