On this episode, we look at something both intangible and very consequential, and that’s the power of brands – what they are, why they matter, whether they should matter, and how they impact the watch industry and watch collectors.

Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry.

You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].