In this episode, we talk about why slow fashion brands struggle and often close down. Consumers usually go for price over sustainability, which makes it hard for ethical brands to compete with fast fashion. We discuss how advertising and social media drive our constant need for new clothes, and the allure of 'cheap dopamine'—a quick thrill that's addictive but unsustainable. We delve into how our personal mindset and actions are crucial to support slow fashion — it's about buying consciously, aligning purchases with our values, and pushing brands to prioritize sustainability. We also cover recycling challenges and the shared responsibility between individuals and systems.

Chapters 

00:00 Introduction to the Slow Fashion Recession

01:28 Challenges Faced by Slow Fashion Brands

06:36 The Need to Decouple Consumption from Fashion

08:30 The Role of Advertising and Social Media

11:56 The Addictive Nature of Cheap Dopamine

16:10 Shifting Mindset and Consumer Behavior

23:03 Delaying Purchases: The Power of Saving Up

24:12 Brands and Sustainability: Operating from a Slow Fashion Mindset

29:26 Government Intervention: Holding Brands Accountable

32:58 The Complexity of Recycling and Carbon Footprints

33:54 Individual Responsibility and Systemic Changes

Mentions

BOF article: https://www.businessoffashion.com/articles/sustainability/whats-behind-the-slow-fashion-recession 

“Stå af ræset” (Danish podcast about slow living): https://www.dr.dk/lyd/p1/staa-af-raeset-5624728801000 

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CONTACT US: [email protected]
JOIN OUR PATREON: https://www.patreon.com/SustainThisPodcast

SIGNE HANSEN
Youtube: https://www.youtube.com/@UseLess_dk
Website: https://www.uselesswardrobe.dk/
IG: https://www.instagram.com/useless_dk/
TT: https://www.tiktok.com/@useless_wardrobe

CHRISTINA MYCHAS
Youtube: https://www.youtube.com/@Christinamychas
Website: https://www.minimalist-ish.com/
IG: https://www.instagram.com/christina.mychas/
TT: https://www.tiktok.com/@christina.mychas

ALYSSA BELTEMPO
Youtube: https://www.youtube.com/@AlyssaBeltempo
Website: https://msbeltempo.com/
IG: https://www.instagram.com/msbeltempo/
TT: https://www.tiktok.com/@msbeltempo

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