March 06, 2025

Are You Affirming Your Female Leaders? Strategies for Success and Storytelling Marketing: Mel Tempest, Allison Flatley and Danielle Krischik: Episode 538

39 minutes

As a leader, are you doing everything you can to elevate women in leadership? This episode of the Fitness Business Podcast features insights from global female leaders Mel Tempest and Allison Flatley on elevating women in leadership and ownership roles within the fitness industry. The discussion covers current trends, the importance of empowering women to share their stories, and the need for supportive policies and professional development. The episode also highlights the power of storytelling in marketing, using examples like Mari Llewellyn's Bloom Nutrition and Nike's "Just Do It" campaign. Danielle Krischik shares a formula for creating captivating, relatable, and motivating stories to drive business results. Perfect for gym owners, fitness managers, and studio leaders seeking to improve their leadership skills, enhance their marketing strategies, and foster a more inclusive environment.

Key highlights from the episode:

- Women's Leadership: Gain insights on current trends and strategies to elevate women in leadership and ownership roles within your fitness business.

- Storytelling for Marketing: Learn how to craft compelling transformation stories to connect with potential clients and drive membership sales, leveraging proven techniques for captivating and motivating audiences.

- Inclusive Gym Culture: Discover the importance of supportive policies, professional development, and creating opportunities for women to share their experiences, fostering a more inclusive and thriving gym environment.

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Quotes:

"The more women hear other stories of other successful women, the more empowered they are." - Allison Flatley

"Women [tend to] undervalue their contribution toward the industry.” - Mel Tempest

"There is no greater sales tool for a gym than a transformation story." - Danielle Krischik

Resources:

Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Allison Flatley - LinkedIn Mel Tempest - LinkedIn, Website and Instagram Health & Fitness Association Conference in Las Vegas REX Iron Maiden Roundtable

Merch Sponsor: REX Roundtables - Website and Email REX Leadership Academy - Website Be a Merch Sponsor - Here

Wise Words: Danielle Krischik - LinkedIn The Story Effect - Website and Instagram Bloom Nutrition & Nike

Trusted Suppliers: Max Members - Website Les Mills - Website EVOLT 360 - Website American Barbell - Website

About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society

Related: Gym management strategies, fitness marketing tips, studio growth, employee retention fitness, staff development programs, gym culture improvement, client engagement fitness, fitness industry trends, leadership development fitness, inclusive workplace

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