The Digital Marketing Podcast by Exposure Ninja

Are You Falling Into The Sunk Cost Trap? (Dojo #42)

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This week on The Dojo, we dissect the recent collapse of AllPlants, a UK vegan meal delivery service, amidst a massive marketing spend. We analyse their financial data, marketing strategies (social media, SEO, PPC), and pinpoint critical errors.

We also discuss the upcoming Black Friday sales frenzy, contrasting brands embracing the hype with those choosing alternative strategies. Finally, we provide an update on the Wicked movie's marketing success.


Timestamps

  • 00:00 - Introduction
  • 01:30 - AllPlants Case Study
  • 15:00 - Black Friday Marketing Strategies
  • 25:00 - Wicked Movie Marketing Update
  • 35:00 - Key Takeaways & Actionable Steps

    • Get the show notes:

    ⁠https://exposureninja.com/podcast/dojo-42/⁠⁠


    Get your free trial of Semrush AdClarity:

    https://exposure.ninja/wow


    Request a free review of your website and marketing:

    ⁠https://exposureninja.com/review/⁠


    What to listen to next:

    Why GEO is the New SEO (and How It Works)

    ⁠https://exposureninja.com/podcast/336/⁠


    The Best Digital Marketing Strategies for 2025

    ⁠https://exposureninja.com/podcast/338/⁠


    ChatGPT Search is using BING?! – Everything We Know So Far…

    ⁠https://exposureninja.com/podcast/dojo-39/

    ...more
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    The Digital Marketing Podcast by Exposure NinjaBy Tim Cameron-Kitchen
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