The Floral CEO

Are you not booked for the year? Freaking out? Mini Episode 3


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Is that time of year that you are freaking out for the amount of weddings you have booked?

Every year this happens to even the best florists.

Step #1 Verify your feeling is realty. Apply numbers to truly investigate if what you are feeling is true. Data can shed light and help provide big insight into what the year is looking like. Go in and record in a spread sheet separated by month the weddings you have. Then go in and put the estimated gross of that wedding. How does it look?

Then, if that looks bad. Test your connections points on your website. Inquiry forms, chat and any other connection point on your website. Make sure all of the basic things are functioning.

Now-what can you do if it a realty.

Put yourself out there showing the masses you are available! Created graphics in a place like Canva. Then make similar graphics explain how people can book your, what your process looks like, and even make a screen recording video of how they can connect with you.

Release the energy of feeling things are out of your control. We re action taking problem solving people. Take action!

Wedding planners can be in a constant source of couples needing to book florists. Think out of the box on how to get in front of wedding planners.

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The Floral CEOBy Jeni Becht

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