I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day.

Apply here to see if you’re a good fit & get access to the private training.

If you’ve ever thought ‘Maybe I should just be grateful for what I have,’ or ‘Now’s not the time to raise my prices’—this episode is for you. Because playing small doesn’t always look like failure… sometimes it looks like stability.

In a rapidly changing business landscape, playing it safe feels responsible—but it could be the riskiest move you make. In this episode, Ruth dives deep into the mindset traps that keep smart entrepreneurs stuck, and the subtle ways we sabotage our own growth in the name of “being realistic.” If you’ve been feeling uncertain, hesitant, or like you’re quietly shrinking, this is your wake-up call.

What You’ll Learn:

• What “playing small” really looks like (and how to spot it in yourself)
• 5 sneaky signs you're operating from fear instead of vision
• Why success often makes us more risk-averse—not braver—and how to fix that
• How AI disruption reveals whether you’re shrinking or stepping up
• The real cost of playing small in a moment of massive opportunity
• 3 steps to break out of small thinking and make bolder, more strategic moves

Resources Mentioned:

Powerhouse Program – Apply here to see if you’re a good fit & get access to the private training.

Key Quotes:

• “Playing small doesn’t always look like failure. Sometimes it looks like stability—and that’s what makes it so dangerous.”
• “The people who thrive during disruption aren’t the ones who play it safe. They’re the ones who play to win.”
• “Fear disguises itself as wisdom. It tells you you're being practical when really you're just being protective.”
• “If you're not growing, you're dying. If you're not evolving, you're becoming irrelevant.”

Find Us:
Website: ruthsoukup.biz

Instagram: @ruthsoukupbiz