When it comes to marketing our businesses, we’re taught to niche down according to demographics - age, income, occupation etc, but then we craft content, and it just falls flat.   Our marketing becomes more magnetic when we niche according to how people feel, not a rigid set of characteristics. It makes crafting content easier, makes more people want to share our stuff and buy from us.   In this episode, I share how to start niching by emotions, not by demographics.   Your demographic niching reveals itself to you over time, the emotional niching is actually the right place to start. -Dana Malstaff     3 Things You’ll Learn in This Episode   - How to map out how your ideal people feelIf we want to key into people’s emotions, where do we start?  - The key to magnetic contentHow do we make people feel like we get them and what they are dealing with? - Why your marketing feels offHow do we find out what’s holding our content back?  

Are You Using Emotional Niching?

Welcome AMAZING BOSS MOM
We are so glad you found us because that means you have a burning desire to create something in this world...something that positively impacts people AND also makes you money.

You are in the right place.

Here at Boss Mom, we know all too well the challenges of raising babies and businesses at the same time and you need more than just great resources (which we have) you also need a strong support system (we have that too).

Just like all moms you need a simple business because life is complex and you should never have to apologize for having a sometimes unpredictable schedule. You can build a really successful (and profitable) business in 15 hours a week, you just have to know how (and we are going to show you).

We interview amazing ladies who share their struggles and successes as well as solo episodes where I guide you through our Nurture to Convert System designed to help Boss Moms raise their business and babies at the same time. 

I'm Dana Malstaff, founder and CEO of Boss Mom LLC, and I'll be your host.

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Summer is fun but let’s be real, it can also turn our usual routines upside down—especially for us Boss Moms balancing our businesses with family life.  It’s super important to understand that our lives change with the seasons. There are ways to keep your business moving forward during the summer, all while making sure you still have loads of family time.  How can we, as moms, plan our work around these ups and downs?  In today’s episode, I share my take on seasonal shifts, my own stories, and tips on how to make the most of them. ”I have to be serious about what I can and can't do during the summer and I have to plan ahead for it.” -Dana Malstaff  3 Things You’ll Learn in This Episode -Rolling with the seasonsSeasons affect our mood and schedule. What can you do to keep up with business when life gets busy or slows down with the kids?  -Getting ready for summerSummer is fun but can throw your routine for a loop. What are some easy ways to plan ahead and get your business ready for the chaos of summer?  -Keeping things movingLife doesn’t pause just because it’s summer. How can you tweak your work tasks so they fit better with your summer lifestyle?  

The Summer Switch: How To Tailor Your Business for Seasonal Success

While many people think being online all the time is the best way to grow your business, there’s a reason why the old-school way of meeting people face-to-face can be even better.  Moms can use networking to make strong connections that really help their business, without making life more stressful.  Even with your busy schedule, where can you find the right people to support your goals? Does networking really lead to more meaningful business growth?  In today’s episode, I talk about why meeting people and making friends can help moms grow their businesses better than just using social media.   Networking is about connecting with a series of people who would be a good fit for some aspect of YOU in your life or your business. -Dana Malstaff   3 Things You’ll Learn in This Episode   -The real value of networking What makes networking so effective at providing more support and growth opportunities compared to just being on social media?   -Making networking work for you Without feeling overwhelmed, how can you network effectively?   -The strategic approach to networking Make friends who really get what you're about and help your business grow. What are some easy ways to connect with the right people?  

Networking vs. Social Media: Why Moms Should Focus on Connections

Since 2015, we have built our Facebook group into a thriving 75k member community. This year, I decided to shut it down.   Walking away from something that’s “doing well” is scary, but if it’s not lighting us up, it’s the right thing to do.   The Facebook group was working - even growing, but the truth is: I had started to resent it. I didn’t fall out of love with building community. I fell out of love with doing it on someone else’s terms.   So, the BossMom+ app was born! We aren’t just building a village, we’re building a city where moms can grow their businesses without social media.   When did I know it was time to walk away from Facebook? Why did I choose to build something totally different? In this episode, I share why we left our Facebook group and what we’re doing instead.    We need to feel empowered to make changes and not worry about what people think, because there’s no way to make everyone happy. -Dana Malstaff   3 Things You’ll Learn in This Episode   -Community without social media Building community is what I love and what I’m known for. Why did I decide to shut down a Facebook group that was doing well   -You can’t make everyone happy Not everyone will like the changes we make to our businesses. How do we handle the resistance and pushback? How will the right people react?   -Go all in on what lights you up How did going to the movies turn into the defining moment that made me decide to close down the Boss Mom Facebook group?  

I Shut Down My 75k Facebook Group: What I'm Doing Instead

As entrepreneurs, we pour ourselves into building these amazing businesses, the last thing we’d ever consider is shutting them down, especially when they’re doing well. Why would we choose to walk away from something that’s actually working?   Well…that’s where Krista Lockwood found herself. After building a 6 figure business over the last 5 years, she has decided to sell it and move on.   Our kids change as they grow, and so do we. What lit us up before might not be right for us now, and that’s okay.   How did Krista make this huge decision? How do we deal with the guilt and uncertainty that comes with making a big move?   In this episode, founder of Motherhood Simplified, Krista Lockwood returns to talk about the new chapter in her journey, walking away from a perfectly good business and why it’s important to align your career moves with your current life phase.   Your business deserves to be loved as opposed to being run by somebody who just isn’t excited about it anymore. -Dana Malstaff   3 Things You’ll Learn in This Episode   -How to know it’s time to pivot Most people would rather stick with a successful business even if it’s no longer making them happy. How do we know it's time to stop doing something even if it's going well?   -Stop feeling guilty about change Why is it important to make sure your work fits with your family life? How can you handle changes without feeling guilty or worried?   -How to avoid the temptation to keep scaling How do we check in with ourselves so that we can move on from the business before we start neglecting the community we’ve built?    Guest Bio Krista Lockwood, the founder of Motherhood Simplified, is a mom who has successfully decluttered her entire home. She doesn’t teach decluttering in theory. Instead, she shares practical tips and strategies that have worked for thousands of other moms. Krista’s approach is grounded in her own experiences, ensuring that she never asks you to do something in your home that she hasn’t done herself. Her mission is to help moms find the sweet spot of having enough but not too much, allowing them to feel less stressed in their homes. Through her platform, Motherhood Simplified, Krista provides resources, guidance, and community support for simplifying the journey of motherhood. Check out the Motherhood Simplified Website at https://motherhoodsimplified.com/ and listen to the podcast episodes at  https://podcasts.apple.com/us/podcast/motherhood-simplified/id1439617120  Follow Krista on Instagram (https://www.instagram.com/motherhood_simplified/)   

Krista Lockwood Built a 6-Figure Business, Now She's Selling It: Here's Why

Today’s rules of marketing force us in one direction: be everywhere, all the time, non-stop.   It’s all about more content, more entertainment, and of course - more virality. Here’s the problem for moms: this isn’t a sustainable version of marketing. It’s exhausting, guilt-inducing and unrealistic. Our life requirements don’t align with being online all the time, and we shouldn’t have to play by those rules to succeed.   No matter what: our children will always be the dominant priority in our lives. Why not set up our business with this in mind, instead of forcing ourselves to market the way everyone else does? Can we do marketing on our own terms and still have success?   We want to live in a world where moms don’t have to say yes to ridiculous unsustainable ways of marketing, starting now. In this episode, I talk about why moms can’t run their businesses the way everyone else does, and how to succeed on our own terms.   The rules of business and marketing aren’t realistic or sustainable for moms. We need to stop forcing ourselves to be successful in the same way as people who don't have our life requirements. -Dana Malstaff    3 Things You’ll Learn in This Episode   -How to create a legacy of loving what we do Our kids soak up everything we do. If running our businesses leaves us feeling guilty, drained, sad and unsuccessful, that’s what they’ll believe about work. How do we change that?   -Experts vs. content creators It often feels like if we’re not pointing, dancing or entertaining, we aren’t marketing. Could this viral, content creator approach actually be detrimental? Is there a better way?   -Productivity isn’t just about time Taking advice from people who don’t understand our lives is dangerous. How do we see time management, boundaries and priorities from our perspective as moms? 

Are You Using Emotional Niching?

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