Welcome to the Areni Global podcast. Today’s episode is entitled “Marketing, Pleasure, and Responsible Choices: In Conversation with Professor Pierre Chandon”. Host Pauline Vicard and Professor Chandon spend some time discussing how to promote healthier consumption choices using the notion of pleasure. Dr. Chandon’s research deals with understanding how marketers can continue to grow their businesses without contributing to the negative effects of over eating & drinking, his latest research, Aligning Business, Health & Pleasure through Epicurean Nudging is the focus of today’s conversation, and with this in mind Pauline dive’s into how to encourage food & wine appreciation using moderation and discernment 

More about today’s guest Professor Pierre Chandon:

Pierre Chandon is the L'Oréal Chaired Professor of Marketing, Innovation and Creativity at INSEAD in France, and the Director of the INSEAD-Sorbonne University Behavioural Lab. He holds a PhD in marketing from HEC Paris, an MS in Business Administration from ESSEC, and an honorary professorship from Pacific University in Lima, Peru. Prior to joining INSEAD, Pierre Chandon was a faculty of the London Business School and of the University of North Carolina at Chapel Hill. He has also held visiting positions at Kellogg, Wharton, and Harvard Business School.

Pierre Chandon studies innovative marketing solutions to better align business growth with consumer health and wellbeing. His research has been published in marketing journals (Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Marketing Science) and in psychology or nutrition journals (Appetite, Journal of Experimental Psychology: General, Nutrition Reviews, Obesity, and Psychological Science).

Learn more about Professor Pierre Chandon:

linkedin.com/in/pierrechandon

pierrechandon.com 

https://twitter.com/pierrechandon

https://www.instagram.com/insead

https://www.facebook.com/INSEAD/

https://www.instagram.com/insead

More about today’s host: 

Pauline Vicard is the Co-Founder and Executive Director of Areni Global. She was born and raised into a winemaking family in Burgundy, and she has been working in the wine sector for the last 15 years both in Europe and Internationally, in the market research department of the Burgundy wine office and the French Embassy, before creating her own corporate wine events and education company in Lille, France. She moved to London in 2015 to spearhead the Wine Library of the unique and acclaimed Clerkenwell London, a multi-space design destination, before developing the concept of Fine Minds 4 Fine Wines with Nicole Rolet that led to the creation of Areni Global.

Pauline now directs all Areni’s activities, when she is not studying for the Master of Wine exam or playing ultimate frisbee.

Learn more about Areni Global:

Website: https://areni.global/

Facebook: @FM4FW

Twitter: @areniglobal

Instagram: @areniglobal

Linkedin: https://www.linkedin.com/company/areni-global/

If you want to read the cliff notes on today’s interview, just head to https://areni.global/research/podcasts/  

Thank you for joining us today! 

“Through a comprehensive research and publication programme, ARENI exists to inform, inspire and empower those invested in the future of Fine Wine”.

Welcome to the Areni Global podcast. Today’s episode is entitled “Tastemakers and Palate Education: In Conversation With Evan Goldstein MS”. Host Pauline Vicard and Master Sommelier Evan Goldstein talk about wine education and how it has changed over time. They discuss tasting and the changes in certain wines due in part to climate change; they look ahead, rethinking wine education, analysing how the trade is taught, as well as the type of knowledge and skills that will be needed for wine students to thrive in the future.

More about today’s guest Evan Goldstein, MS:

Evan Goldstein, MS, is one of the nation's most prolific food and wine industry veterans. Evan's food and wine career started in the renowned kitchens of Paris and California. In 1984 he joined his mother, Chef and Author Joyce Goldstein, in opening the celebrated San Francisco restaurant Square One. In 1987 he became the eighth American and youngest ever at the time to pass the prestigious Master Sommelier examination. Since 1990 Evan has created wine education programs and service hospitality schools with Seagram Chateau & Estates Wines Company, Diageo, Allied Domecq, and most recently, as the Vice President of Global Wine & Brand Education at Beam Wine Estates. In addition, Evan continues to train and examine candidates for the Court of Master Sommeliers as a Founding Board member. Evan is the author of several books including: Five Star Service, Perfect Pairings, Daring Pairings and Wines of South America.

Goldstein joined forces with Limeng Stroh, to launch Full Circle Wine Solutions, Inc. in March 2008, it is a global wine and spirits education firm. Today they also run Master the World, Inc. where Evan holds the title President and Chief Wine Officer. Most recently in 2022, he also became the Master Sommelier for the San Francisco Giants.

Learn more about Evan Goldstein, MS:

https://mtwwines.com

https://twitter.com/MTWWines

https://www.instagram.com/MTWwines

https://www.facebook.com/MTWwines

https://www.instagram.com/evangoldsteinms/

https://www.linkedin.com/in/evan-goldstein-8ba1495

More about today’s host: 

Pauline Vicard is the Co-Founder and Executive Director of Areni Global. She was born and raised into a winemaking family in Burgundy, and she has been working in the wine sector for the last 15 years both in Europe and Internationally, in the market research department of the Burgundy wine office and the French Embassy, before creating her own corporate wine events and education company in Lille, France. She moved to London in 2015 to spearhead the Wine Library of the unique and acclaimed Clerkenwell London, a multi-space design destination, before developing the concept of Fine Minds 4 Fine Wines with Nicole Rolet that led to the creation of Areni Global.

Pauline now directs all Areni’s activities, when she is not studying for the Master of Wine exam or playing ultimate frisbee.

Learn more about Areni Global:

Website: https://areni.global/

Facebook: @FM4FW

Twitter: @areniglobal

Instagram: @areniglobal

Linkedin: https://www.linkedin.com/company/areni-global/

If you want to read the cliff notes on today’s interview, just head to https://areni.global/research/podcasts/  

Thank you for joining us today!

“Through a comprehensive research and publication programme, ARENI exists to inform, inspire and empower those invested in the future of Fine Wine”

Welcome to the Areni Global podcast. Today’s episode “The Purpose of Education in a Changing World: In Conversation with Tamar Gendler” discusses education, and its future. Education is integral to the preservation and dissemination of fine wine. Host Pauline Vicard and Gendler explore the idea of education that transcends time and culture, defining education in a way that applies to ancient times, modern industrialized societies, and even pre-industrial, pre-technological societies. While the process and methods of education may change across these contexts due to differences in subject matter, social constraints, and evolving techniques, the fundamental "why" of education, which likely involves knowledge transfer and skill development, remains a consistent underlying principle. (Philosophical thinking caps are not optional in this episode!)

More about today’s guest Tamar Szabó Gendler:

Tamar Szabó Gendler is Yale’s Dean of the Faculty of Arts & Sciences, the Vincent J. Scully Professor of Philosophy, and Professor of Psychology and Cognitive Science. She holds a BA summa cum laude with Distinction in Humanities and in Mathematics-&-Philosophy from Yale University (1987) and a PhD in Philosophy from Harvard University (1996). After teaching at Syracuse and Cornell Universities for nearly a decade, she returned to Yale in 2006 as Professor of Philosophy and Chair of the Cognitive Science Program. In 2009-10, supported by the Mellon Foundation’s New Directions program, she spent a year as a full-time student at Yale doing coursework in psychology, neuroscience, and statistics. In 2010, she was appointed Chair of the Yale philosophy department, becoming the first woman chair in the department’s two-century history. In 2013, she was appointed Deputy Provost for Humanities and Initiatives, a position she held until she assumed her current role in 2014. 

Tamar Gendler is an academic known for her interdisciplinary approach, blending traditional philosophy with insights from psychology and social sciences. Her research explores topics like the connection between imagination and belief, rational versus non-rational persuasion, and the impact of habits on behavior and judgment. Gendler has received prestigious fellowships, including from the Andrew W. Mellon Foundation and the National Science Foundation, and she has been actively involved in various boards and committees related to science, education, and humanities.

Learn more about Tamar Szabó Gendler:

Website: https://fas.yale.edu/tamar-szabo-gendler

Wikipedia: https://en.wikipedia.org/wiki/Tamar_Gendler

Instagram: @tamar.gendler

Twitter: @gendler_tamar

Linkedin: https://www.linkedin.com/in/tamargendler/

More about today’s host: 

Pauline Vicard is the Co-Founder and Executive Director of Areni Global. She was born and raised into a winemaking family in Burgundy, and she has been working in the wine sector for the last 15 years both in Europe and Internationally, in the market research department of the Burgundy wine office and the French Embassy, before creating her own corporate wine events and education company in Lille, France. She moved to London in 2015 to spearhead the Wine Library of the unique and acclaimed Clerkenwell London, a multi-space design destination, before developing the concept of Fine Minds 4 Fine Wines with Nicole Rolet that led to the creation of Areni Global.

Pauline now directs all Areni’s activities, when she is not studying for the Master of Wine exam or playing ultimate frisbee.

Learn more about Areni Global:

Website: https://areni.global/

Facebook: @FM4FW

Twitter: @areniglobal

Instagram: @areniglobal

Linkedin: https://www.linkedin.com/company/areni-global/

If you want to read the cliff notes on today’s interview, just head to https://areni.global/research/podcasts/  

Thank you for joining us today! 

Welcome to the Areni Global podcast. Today’s episode On Integrity, Excellence and Commitment: In Conversation With Carlton McCoy MS, explores the world of fine wine through the lens of a fine wine maker. Carlton is a powerhouse in the wine industry with a unique perspective on the definition of excellence and greatness when it comes to fine wine. Join host Pauline Vicard as she speaks with Carlton on topics such as authenticity, what makes a fine wine unique, and of course, what are the responsibilities and obligations of a fine wine maker. 

More about today’s guest Carlton McCoy:

Chief Executive Officer Heitz Cellar

Chief Executive Officer at Lawrence Wine Estates

McCoy grew up in southeast Washington, DC. Food was his first serious passion; in high school Carlton enrolled in a class sponsored by the Careers Through Culinary Arts Program, or C-CAP. In 2002, he won a C-CAP citywide cooking contest and earned a full scholarship to the Culinary Institute of America in Hyde Park, N.Y. At the CIA, something new stood out for him: The wine class with Steven Kolpan. After graduation in 2006, Carlton honed his skills in revered institutions including Thomas Keller’s Per Se, Marcus Samuelsson’s Aquavit, Tom Colicchio’s Craft Steak in New York and Eric Zeibold’s CityZen at The Mandarin Oriental in Washington, DC. It was at CityZen that he got serious about wine and began studying for the Court of Master Sommeliers certifications, guided by Andy Myers MS. 

After gaining experience at The Little Nell in Aspen, CO, Carlton would eventually become President and CEO of Heitz Cellar in December 2018. To Carlton, Heitz Cellar represents a very particular style of Napa wines: ones that speak to an earlier era in California winemaking. 

Learn more about Carlton McCoy:

Website: https://heitzcellar.com

Instagram: https://www.instagram.com/carltonmccoy/

Linkedin: linkedin.com/in/carlton-mccoy-993675190

More about today’s host: 

Pauline Vicard is the Co-Founder and Executive Director of Areni Global. She was born and raised into a winemaking family in Burgundy, and she has been working in the wine sector for the last 15 years both in Europe and Internationally, in the market research department of the Burgundy wine office and the French Embassy, before creating her own corporate wine events and education company in Lille, France. She moved to London in 2015 to spearhead the Wine Library of the unique and acclaimed Clerkenwell London, a multi-space design destination, before developing the concept of Fine Minds 4 Fine Wines with Nicole Rolet that led to the creation of Areni Global.

Pauline now directs all Areni’s activities, when she is not studying for the Master of Wine exam or playing ultimate frisbee.

Learn more about Areni Global:

Website: https://areni.global/

Facebook: @FM4FW

Twitter: @areniglobal

Instagram: @areniglobal

Linkedin: https://www.linkedin.com/company/areni-global/

If you want to read the cliff notes on today’s interview, just head to https://areni.global/research/podcasts/  

Thank you for joining us today! 

“Through a comprehensive research and publication programme, ARENI exists to inform, inspire and empower those invested in the future of Fine Wine”

Welcome to the Areni Global in Conversation podcast. In today’s episode Understanding Japan's Latest Trends: In Conversation With Ned Goodwin MW Felicity Carter takes the reins. She talks to Ned Goodwin MW about Japan’s fine wine market, as there is sometimes no better way to understand a market than to ask an outsider, because they may have the ability to stand back and observe in a way that insiders can’t.

An Australian wine expert and critic, Ned first encountered Japan when he went on a school exchange in his teens. After falling in love with the country and the language, he returned again at the turn of this century, and worked there for more than a decade.

In this fascinating interview, Ned and Felicity discuss the fine wine consumers in Japan: who they are and how their behaviours have evolved in recent years.

 This interview is part of our new round of exploration dedicated to the fine wine consumers called The Country Profiles Series, snapshots of markets that we believe are particularly interesting. The full report Country Profile: Japan, will be released on September 21st, 2023, accessible to Areni’s partners and full members only. To secure your copy of the report, join us as a member today.

More about today’s guest: 

In 2010, Ned Goodwin became the first Japan-based Master of Wine. Born in London, raised in Australia and educated in Tokyo and Paris, Goodwin MW has had a storied career in Japan. The host of a Japanese television show, he also founded the importer Wine Diamonds in Tokyo. A well-known critic, he has worked for some of the world’s top wine publications: Now mainly based in Sydney, he is a member of the JamesSuckling.com team and visits Japan as often as he can. Areni asked him his impressions of the market.

Learn more about Ned Goodwin MW:

Website: https://en.wikipedia.org/wiki/Ned_Goodwin

Instagram: @nedgoodwinmw

Linkedin: https://au.linkedin.com/in/ned-goodwin-mw-18082

About Felicity Carter, today’s host:

Felicity Carter is a well-known journalist and editor based in Europe. She is the Editorial Director of ARENI Global in London, International Editor of Star Wine List in Sweden, co-founder of Business of Drinks podcast, and also works as a contributing editor to The New Wine Review. Formerly, she was founding Executive Editor for The Drop at Pix.Wine, and Editor-in-Chief of Meininger’s Wine Business International, a trade magazine she built into a global must-read, with subscribers in 38 countries. She has consulted to the Dutch government and to Liv-ex, and been the keynote speaker at the wine industry’s biggest conferences and events, from New York and Sydney to Hong Kong. As a writer she has contributed to the Guardian USA, Delicious magazine, and the Sydney Morning Herald, among many other publications. Felicity is also an international wine judge, who has judged in France, Portugal, Germany, Luxembourg and Georgia.

To learn more about Felicity Carter:

https://twitter.com/felicitycarter

https://www.linkedin.com/in/felicity-carter-a5754380/

https://www.instagram.com/carter.felicity/

https://www.facebook.com/felicity.carter.104/

If you want to read the cliff notes on today’s interview, just head to https://areni.global/research/podcasts/  

Thank you for joining us today.

“Through a comprehensive research and publication programme, ARENI exists to inform, inspire and empower those invested in the future of Fine Wine”.

Welcome to episode 1 of our new show, The Responsibilities Series, where we explore the specific responsibilities of those who work with fine wine. We believe that fine wine can no longer be defined solely by its taste or its complexity, but also by its leadership, values and ethos. And if fine wine sits at the top of the pyramid, we need to reflect on the individual and collective responsibilities of sitting at the top.

This very special series has been possible thanks to the support of Moët Hennessy and their program Living Soils, Living Together. 

Today’s episode is called “Soil Health” and delves into the new soil mandate that is being drafted for June 7th and the issues around soil health in Europe as well as some of the solutions being proposed to mitigate and even reverse the damage to this precious and finite resource. 

The hosts of this podcast are Pauline Vicard, CEO, and Felicity Carter, Editorial Director.

You will hear experts such as Virginijus Sinkevicius, the European Commissioner for Environment, Oceans and Fisheries, Faustine Bas-Defossez, the Director for Nature, Health and Environment at the European Environmental Bureau, and Sandrine Sommer, the Head of Sustainability for Moet Hennessy express their thoughts and warnings, as well as put forward new initiatives in their efforts to help the current state of affairs when it comes to our soil’s health.

To read the cliff notes on today’s interview, head to https://areni.global/research/podcasts/  

Learn more through the following links:

Sign the Soil Manifesto:

https://agriculture.ec.europa.eu/news/eu-mission-soil-launches-its-manifesto-2023-04-18_en

Soil Atlas of Europe:

https://esdac.jrc.ec.europa.eu/content/soil-atlas-europe

Living Labs

https://joint-research-centre.ec.europa.eu/living-labs-jrc_en

More:

https://www.worldlivingsoilsforum.com/

https://www.regenerativeviticulture.org/

Learn more about Areni Global:

Website: https://areni.global/

Facebook: @FM4FW

Twitter: @areniglobal

Instagram: @areniglobal

Linkedin: https://www.linkedin.com/company/areni-global/

Welcome to the Areni Global podcast. In today’s episode How to Connect Farming and Hospitality to Create a Complete Wine Business – In Conversation with Jean-Charles Boisset, Elaine Chukan Brown speaks to Jean-Charles Boisset, winemaker, owner of multiple wineries, author, proponent of organic and the biodynamic farming method and so much more. Together they delve into the meaning of hospitality and Jean-Charles’ devotion to showing people that wine can be a passion, a lifestyle. He accentuates the impact of intentions; his properties’ organic and biodynamic farming methods, and their importance for the future of farming, wine and health in general. Both Elaine and Jean-Charles also explore the more interesting aspects of the biodynamic ideology.

 About Jean-Charles Boisset:

 Jean-Charles Boisset was born into the world of wine in the village of Vougeot, Burgundy, France. His lifelong passion for wine began as a child, growing up above the cellars and within view of the centuries-old vineyards of Château du Clos Vougeot, the epicenter and birthplace of Pinot Noir and Chardonnay. His parents, Jean-Claude and Claudine, founded the family winery in 1961 with an innovative and entrepreneurial spirit in one of the most traditional winegrowing regions in the world. Today, the family collection includes wineries that share more than 18 centuries of combined winemaking heritage and tradition in some of the world’s most prestigious terroirs, from Burgundy to the South of France, to California’s Napa Valley and Russian River Valley.

 To find out more visit:

https://www.boissetcollection.com/

https://www.instagram.com/jcbcollection/

Twitter: @JC_Boisset

 https://my.boissetcollection.com/basicproduct/alchemy-senses-book

 About Elaine Chukan Brown:

 Elaine is a member of Areni Global, she is a celebrated keynote speaker, educator, & wine writer and is one of the world’s top authorities on California wine. She previously served as the American Specialist for JancisRobinson.com, and as Contributing Writer to Wine & Spirits Magazine. She contributed to the award-winning 8th edition of the World Atlas of Wine, as well as the award-winning 4th edition of the Oxford Companion to Wine. The IWSC and VinItaly have named her one of the top wine communicators in the world the last two years in a row, and in 2019, the Wine Industry Network named Chukan Brown one of the 9 Most Inspiring People in Wine. She has been a celebrated speaker for events worldwide. In 2022, Brown was nominated for a James Beard Award in Journalism, and served as an advisor to the Women in Wine and Spirits Awards of China.

 To find out more visit:

https://www.instagram.com/hawk_wakawaka/?hl=en

https://www.linkedin.com/in/elaine-chukan-brown-17316b254/

https://twitter.com/hawk_wakawaka?lang=en

 More about today’s host: 

Pauline Vicard is the Co-Founder and Executive Director of Areni Global. She was born and raised into a winemaking family in Burgundy, and she has been working in the wine sector for the last 15 years both in Europe and Internationally, in the market research department of the Burgundy wine office and the French Embassy, before creating her own corporate wine events and education company in Lille, France. She moved to London in 2015 to spearhead the Wine Library of the unique and acclaimed Clerkenwell London, a multi-space design destination, before developing the concept of Fine Minds 4 Fine Wines with Nicole Rolet that led to the creation of Areni Global.

 Pauline now directs all Areni’s activities, when she is not studying for the Master of Wine exam or playing ultimate frisbee.

Learn more about Areni Global:

Website: https://areni.global/

Facebook: @FM4FW

Twitter: @areniglobal

Instagram: @areniglobal

Linkedin: https://www.linkedin.com/company/areni-global/

To read the cliff notes on today’s interview, head to https://areni.global/research/podcasts/  

Thank you for joining us! 

Welcome to the Areni Global podcast. In today’s episode Is Sense of Place the New Terroir, In Conversation with Elaine Chukan Brown, Pauline Vicard of Areni Global spends some time having a more philosophical conversation about the idea of Sense of Place within the Fine Wine space. What is the definition of Terroir and is Sense of Place Terroir? And why does defining Terroir even matter? How do the notions of 'typicity' and 'authenticity' fit into Sense of Place? Join this in-depth conversation as Pauline and Elaine try to enhance their own problem-solving capacities through an exchange of wine-centric ideas and information; analysing concepts; definitions; arguments, and problems. Their thoughts give voice to issues, and they face valuable questions head on to extract what is essential, for the benefit of the fine wine space. 

About Elaine Chukan Brown:

Elaine is a proud member of Areni Global, she is a celebrated keynote speaker, educator, & wine writer and is one of the world’s top authorities on California wine. She previously served as the American Specialist for JancisRobinson.com, and as Contributing Writer to Wine & Spirits Magazine. She contributed to the award-winning 8th edition of the World Atlas of Wine, as well as the award-winning 4th edition of the Oxford Companion to Wine. The IWSC and VinItaly have named her one of the top wine communicators in the world the last two years in a row, and in 2019, the Wine Industry Network named Chukan Brown one of the 9 Most Inspiring People in Wine. Her writing has been featured in Decanter, World of Fine Wine, the Robb Report, and others, and recommended by the New York Times, the Los Angeles Times, Australia Gourmet Wine Traveller, and more. She has been a celebrated speaker for events worldwide. In 2022, Brown was nominated for a James Beard Award in Journalism, and served as an advisor to the Women in Wine and Spirits Awards of China.

Brown’s previous work as an academic philosopher informs their views of wine, and people. She is Inupiaq, and Unangan-Sugpiaq, that is Indigenous, from what is now known as Alaska. Much of their time is spent mentoring young people and other Black, and Indigenous people, and people of color pursuing work in wine. They also advise multiple diversity initiatives, organizations, and committees in the global wine industry, and regularly speak, and write on diversity, equity, and social justice issues connected to the world of wine, food, beverage, and hospitality. 

Learn more about Elaine Chukan Brown:

https://www.instagram.com/hawk_wakawaka/?hl=en

https://www.linkedin.com/in/elaine-chukan-brown-17316b254/

https://twitter.com/hawk_wakawaka?lang=en

More about today’s host: 

Pauline Vicard is the Co-Founder and Executive Director of Areni Global. She was born and raised into a winemaking family in Burgundy, and she has been working in the wine sector for the last 15 years both in Europe and Internationally, in the market research department of the Burgundy wine office and the French Embassy, before creating her own corporate wine events and education company in Lille, France. She moved to London in 2015 to spearhead the Wine Library of the unique and acclaimed Clerkenwell London, a multi-space design destination, before developing the concept of Fine Minds 4 Fine Wines with Nicole Rolet that led to the creation of Areni Global.

Pauline now directs all Areni’s activities, when she is not studying for the Master of Wine exam or playing ultimate frisbee.

Learn more about Areni Global:

Website: https://areni.global/

Facebook: @FM4FW

Twitter: @areniglobal

Instagram: @areniglobal

Linkedin: https://www.linkedin.com/company/areni-global/

If you want to read the cliff notes on today’s interview, just head to https://areni.global/research/podcasts/  

Thank you for joining us today! 

“Through a comprehensive research and publication programme, ARENI exists to inform, inspire and empower those invested in the future of Fine Wine”.

Welcome to the Areni Global podcast. In today’s episode, “Understanding the Fine Wine Consumer: Market Insights - France, In Conversation with Pauline Vicard & Felicity Carter” we are changing things up. Normally Pauline Vicard of Areni Global acts as host, but today we have Felicity Carter taking the reins as she talks to Pauline all about Areni Globals upcoming market research data.

 Market research is a huge part of Areni Global’s ethos. There are six “country profiles” Areni is going to focus on this year. Today we are speaking about France. Home of many fine wine collectors. Listen up as Felicity and Pauline discuss the difference between how collectors and consumers here behave, and whether they look like their counterparts elsewhere, perhaps there is something unusual about fine wine collectors in France?

➢  Stay in the loop! The full version of this market report of the French fine wine market will be available to ARENI members only on the 20th of April 2023. Join us to access it! And stay tuned for Japan, Denmark, Singapore and Dubai, all coming up in 2023. Visit areniglobal.com

 More about today’s guest and regular host of Areni in Conversation:

Pauline Vicard is the Co-Founder and Executive Director of Areni Global. She was born and raised into a winemaking family in Burgundy, and she has been working in the wine sector for the last 15 years both in Europe and Internationally, in the market research department of the Burgundy wine office and the French Embassy, before creating her own corporate wine events and education company in Lille, France. She moved to London in 2015 to spearhead the Wine Library of the unique and acclaimed Clerkenwell London, a multi-space design destination, before developing the concept of Fine Minds 4 Fine Wines with Nicole Rolet that led to the creation of Areni Global.

 Pauline now directs all Areni’s activities, when she is not studying for the Master of Wine exam or playing ultimate frisbee.

 Learn more about Areni Global:

Website: https://areni.global/

Facebook: @FM4FW

Twitter: @areniglobal

Instagram: @areniglobal

Linkedin: https://www.linkedin.com/company/areni-global/

About Felicity Carter, today’s host:

Felicity Carter is a well-known journalist and editor based in Europe. She is the Editorial Director of ARENI Global in London, International Editor of Star Wine List in Sweden, co-founder of Business of Drinks podcast, and also works as a contributing editor to The New Wine Review. Formerly, she was founding Executive Editor for The Drop at Pix.Wine, and Editor-in-Chief of Meininger’s Wine Business International, a trade magazine she built into a global must-read, with subscribers in 38 countries. She has consulted to the Dutch government and to Liv-ex, and been the keynote speaker at the wine industry’s biggest conferences and events, from New York and Sydney to Hong Kong. As a writer she has contributed to the Guardian USA, Delicious magazine, and the Sydney Morning Herald, among many other publications. Felicity is also an international wine judge, who has judged in France, Portugal, Germany, Luxembourg and Georgia.

To learn more about Felicity Carter:

https://twitter.com/felicitycarter

https://www.linkedin.com/in/felicity-carter-a5754380/

https://www.instagram.com/carter.felicity/

https://www.facebook.com/felicity.carter.104/

If you want to read the cliff notes on today’s interview, just head to https://areni.global/research/podcasts/ 

Thank you for joining us today!

“Through a comprehensive research and publication programme, ARENI exists to inform, inspire and empower those invested in the future of Fine Wine”.

Welcome to the Areni Global podcast. In today’s episode Inside the World of Luxury Wines, In Conversation with Liz Thach MW and Peter Yeung, Pauline Vicard of Areni Global explores the true definitions of Luxury wines through the lens of Peter and Liz’s book ‘Luxury Wine Marketing: The art and science of luxury wine branding’. She also looks for answers to questions such as, What is the difference between Cult, Icon, & Luxury wines? How do celebrity wines affect the fine wine sector? and What does it take to build a Luxury brand? 

About Peter Yeung:

Peter Yeung (MW Candidate, WSET Diploma, CIA CWP) is a leading wine business consultant, named one of Wine Business Monthly’s 2020 Wine Leaders. He is the author of award-winning Luxury Wine Marketing and was VP of Strategy & Biz Dev at Kosta Browne in Sonoma and Realm Cellars in Napa. Peter is a Master of Wine Candidate and holds the WSET Diploma and CIA Certified Wine Professional designations. Prior to wine, Peter was an executive in Silicon Valley and a consultant with McKinsey & Company.

Peter is also the co author of the book Luxury Wine Marketing together with Liz Thatch MW, as well as several wine and clean energy articles. He is also the host of the podcast XChateau, a Masterclass on the business of wine.

Learn more about Peter Yeung:

https://www.instagram.com/winebizguy/

https://www.linkedin.com/in/peterkyeung

https://www.xchateau.com/episodes/

About Liz Thach:

Dr. Liz Thach, MW is an award-winning author, wine market expert, researcher, educator and consultant based in Napa and Sonoma, California.

Liz worked for more than 10 years as an HR executive and manager in Fortune 500 companies, before transitioning to Sonoma State University(SSU) in 2000 to teach management and wine business classes in their Bachelors and MBA programs. While there, she taught and conducted multiple international research projects, presented at more than 100 conferences, and published 9 books and over 200 articles, including consumer/trade journal and academic publications.

Liz was the first woman in California and the 7th woman in the US to become a Master of Wine (MW), she was honored with the title of Distinguished Professor of Wine for life. She also holds a Ph.D. in Human Resource Development from Texas A&M University, an M.A. in Organizational Communication & Management from Texas Tech University, and a B.A. in English from Notre Dame de Namur University in California.

Learn more about Dr. Liz Thach MW:

https://lizthachmw.com/

https://www.instagram.com/lizthach/

linkedin.com/in/liz-thach-mw

sonoma.edu/sbe/ 

If you want to pick up a copy of the book discussed in this podcast, please visit:

www.amazon.com/Luxury-Wine-Marketing-science-branding/dp/1913022048

More about today’s host: 

Pauline Vicard is the Co-Founder and Executive Director of Areni Global. She was born and raised into a winemaking family in Burgundy, and she has been working in the wine sector for the last 15 years both in Europe and Internationally, in the market research department of the Burgundy wine office and the French Embassy, before creating her own corporate wine events and education company in Lille, France. She moved to London in 2015 to spearhead the Wine Library of the unique and acclaimed Clerkenwell London, a multi-space design destination, before developing the concept of Fine Minds 4 Fine Wines with Nicole Rolet that led to the creation of Areni Global.

Pauline now directs all Areni’s activities, when she is not studying for the Master of Wine exam or playing ultimate frisbee.

Learn more about Areni Global:

Website: https://areni.global/

Facebook: @FM4FW

Twitter: @areniglobal

Instagram: @areniglobal

Linkedin: https://www.linkedin.com/company/areni-global/

If you want to read the cliff notes on today’s interview, just head to https://areni.global/research/podcasts/  

Thank you for joining us today!