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Join us for another very special fragrance Friday with the legend and Queen of perfumery, Veronique Gabai as she takes us on a journey of truly understanding the juncture of perfumery and its psychoactive potential, as she has been able to demonstrate with her revolutionary line AROMA and the three hallmark scents that make up the collection. 

At the crossroads of perfumery and aromatherapy, Aroma is more than perfume, it is perfume therapy. Ethically sourced, the natural essential oils are chosen by the brand’s aromatherapy doctor for their therapeutic benefits. The blends are composed and finished by master perfumer for pleasure. The result: natural, biodegradable, safe, clean, sustainable perfumes with proven benefits.

Welcome to Aroma, the perfume’s new frontier and the merger of neuroscience and perfumery. 

During this interview, Veronique dives into the studies that have been conducted to prove the efficacy of the scents in relation to the olfactory centers of the brain and the impact they have on the mind body connection via chakra alignment and activation, amongst other tie ins. AROMA is a testament to the new frontier and untapped potential of perfumery and a guiding light for what we believe to be the new standard of perfumery’s true potential. 

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