20 million Americans suffer from digestive issues every day. Whether it's the food they eat or their lifestyles, it's not always clear what causes these issues. This quest for better gut health led Siff and Nish, the cofounders of Arrae, down a rabbit hole of natural supplements. In their research and experimentation, they began to realize that herbs, minerals, and vitamins have the power to effectively solve the digestive problems they were once facing. It was a true Eureka moment. And from that moment, Arrae was born. In today's episode, we discuss:

• The step-by-step guide they used to close millions of dollars in funding

• Why "clinically trialed ingredients" is misleading

• Why they are investing one million dollars into paid TikTok ads over the course of 2023