As Told by Zink

We are seeing the highest number of Influencer events, trips and festival houses than ever before. Are they beneficial for the brand? I discuss my thoughts on the recent ones that we've been seeing and if I felt that they were a success in terms of ROI. I also share some insight into tactics that would help the brands maximize efforts for these initiatives to ensure that they receive sales, brand awareness and relevance. 

Grab some rosé and join the girls and me for our first zink after dark chat!

The social media landscape is changing and evolving year after year. From 2014 to 2023 and with the rapid rise of TikTok, the space has gotten saturated with a high number of creators therefore providing brands and agencies with a high number options to choose from. Brands have also officially jumped on the TikTok bandwagon to appeal to the Gen Z target demographic and we've seen them now prioritizing Influential yet authentic creators on the app that have consistently high views. Let's dive into the topic where I share what I have been seeing so far this year and answering everyone's number one question "Are budgets lower this year?"

I met Kyleen two years ago in LA through mutual friends. This was the same time that she had made one of the most important as well as hardest decisions and started navigating what that next phase of life looked like. I remember thinking how much I admired her bravery and ultimately doing what she knew was the right decision even though it was an extremely difficult one to make.

I truly believe that people come into our lives for a reason, season, or lifetime. It's up to us to follow our intuition and be aware of when someone's time with us has run its course and what the reason is for our human connection with them.

Kyleen's story is a powerful one and I'm so grateful that she shared it with us. 

Negative life experiences can leave us lacking confidence and playing the comparison game. After years of companies not listening to my ideas and finding myself in toxic relationships I was able to reclaim my confidence back. I now lead with confidence and embody it in every way that I can. Lets all have 'cut the line' energy and remove anything in our lives taking away from our self worth - it's time!

I LOVED this chat with Morgan Harvill [singer, songwriter, actress, influencer] and we cover everything from relationships and social media to going viral on TikTok. We discuss coming into confidence throughout our 20's, relationship non negotiables and our thoughts on partners having toxic behaviors on social media. Morgan shares how she gained a large following on Instagram in 2016, her facetune era years back [image dysmorphia], coming into her confidence, finding a community on social media and tips / tricks for going viral. We also briefly chat about her experience with being an Actress in Los Angeles!

Morgan Harvill : IG | Tiktok

Everyone has guardian angels / spirit guides who help them stay on course. We often mistake things not working out as us not being worthy enough, smart enough, pretty enough when in reality the reason is that it is simply just not meant for you. While you're evolving your spirit guides will help you dodge what is not meant to be part of your journey. It's up to you to understand, accept and keep moving forward towards what is meant to come into your life.

Sat down with my clients Alondra Flores and Armin Arshe to chat social media and creativity while they were visiting LA! We cover a lot of relatable topics in the space such as finding your true aesthetic, how to blow up on TikTok, balancing your life, where to pull inspiration from and how to get out of those inevitable creativity ruts. You'll leave this episode wanting to be best friends with these two! I laughed, I learned and could chat with them for hours!

Alondra Flores // IG | Tiktok
Armin Arshe // IG | Tiktok

The social media landscape has changed drastically in the past 5 years. From blog posts in 2018 to GRWM's in 2023. I talk through my experience as an Influencer Agent throughout these years and all of the changes that I have seen. This is an ever changing industry which is exciting and opens the door for new creators to blow up, but also brings stress to creators who struggle with changing what they are used to with a new era of trends.

Had myself a fun little girl chat with two of my girlfriends Kaylee Conley and Leila Sbi before dinner in the Arts District last Thursday. We always talk about their dating experiences in Los Angeles and this time we let you in on the tea. We also talk about moving across the country and making new friendships. What to look for in a new friend and what red flags are. Enjoy lovelies! X