In this episode, I share one of the most powerful questions you can ask before or during a market appraisal – and why it can be the difference between winning and losing the instruction.

By asking what’s important to the homeowner when choosing an estate agent, you’re not only showing that you listen – you’re getting pure gold that you can use later to close the business confidently.

I’ll explain how to ask it, what to do with the answer, and how this tiny tweak can have a huge impact on your conversion rate.

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