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Most people use AI to spit out a blog post and call it a day, but Jay Schwedelson thinks that's leaving the good stuff on the table. He shares a few sneaky free-tier tricks that pull back the curtain on your competitors' martech stacks, make AI tools quote your brand back to searchers, and even predict which emails in your inbox will get opened. Then things go fully off the rails into reality TV territory.

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Best Moments:

(01:20) The Ask Gemini button hiding in your Chrome browser that exposes any competitor's full martech stack

(03:14) Why comparison tables are the number one piece of content AI engines hunt for when answering queries

(04:14) A ChatGPT prompt that builds a competitive comparison table skewed in your favor without lying

(05:11) Uploading a screenshot of your analytics dashboard so AI can tell you what to actually do with it

(06:00) The cheesy inbox screenshot trick that ranks which emails are most and least likely to be opened

(07:30) Why Send Help is not the horror movie everyone thinks it is, plus the most bonkers reality show on TV right now