Feeling stuck on year-end content? Jay Schwedelson makes the case for a simple, printable calendar as your fastest way to spark signups between Nov 1 and Jan 15, with real numbers to back it up. He shares exactly how B2B, consumer, and nonprofit teams can spin a one-hour build into two months of lead gen, then weighs in on regifting etiquette and the very serious question of reused gift bags.

ㅤ

Best Moments:

(01:32) Calendar content is the simplest year-end boost for signups and downloads.

(02:10) From Nov 1 to Jan 15, calendars outperform by 300 percent in B2B, 200 percent in consumer, and 160 percent in nonprofit.

(03:06) Make an industry event calendar and spotlight your webinars and launches inside it.

(04:02) For consumer brands, ship a 2026 daily habit or wellness calendar people will actually print.

(04:46) Nonprofits win with a 12 month impact and participation calendar that nudges giving and volunteering.

(06:18) Regifting is fine if the gift is good, and anyone shaming you for reusing a gift bag needs to relax.

ㅤ

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206