In any dental practice, adding new services like implants means you can add more variety to the type of work your patients want. Regardless of what that service is, merely having it available will attract more patients, right? Unfortunately, that’s not always the case. So, how exactly do you get more patients to walk through your practice doors? 

How do you convince your old and new patients that they should try implants?

In today’s episode, I share some of the more practical ways of marketing your new services to old and new patients. I discuss why a simple sign can beat any form of marketing when it comes to ROI. I explain why you shouldn’t always try any service you see, even if you don’t like it. I also share how a typical conversation would go when your sign marketing works.

"Nothing works better than signage; it’s the best return of investment."

This week on T-Bone Speaks Dentistry Podcast:

• The internal and external ways of getting more patients.
• Marketing recommendations when adding new procedures.
• Focusing on doing procedures you like doing.
• What you can do to get more procedures with your loyal patients.
• The subliminal benefits of using signs.

Our Favorite Quotes:

• "You cannot go to a restaurant and not have a menu."
• "Anytime we add new procedures to our practice, our initial thought is: ‘How do I market to get these patients?’"

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