In this episode of the Good Enough Counsellors Podcast, Josephine Hughes discusses how therapists can use social media to attract more clients and grow their practice. Social media can be a powerful tool, but it’s easy to feel stuck when you’re unsure what to post. Josephine provides a simple framework to help therapists create content to connect with their audience, build trust, and drives potential clients to their practice.

If you’ve ever found yourself staring at a blank screen, unsure of what to post next, this episode is for you! Josephine covers how to plan your content using themes, the importance of consistency, and how awareness dates can inspire your social media calendar. By the end of this episode, you’ll have practical tips that will help make posting on social media easier and more effective.

Whether you're a therapist just starting out on social media or you're looking for ways to refresh your strategy, you’ll walk away with actionable insights to help you attract more clients.

Takeaways:

• Social media is an invaluable tool for therapists seeking to connect with potential clients and attract referrals.
• Establishing a content framework not only alleviates the pressure of content creation but also fosters consistency in engagement with your audience.
• Incorporating awareness dates into your content strategy can provide inspiration and relevance, enhancing the emotional connection with your followers.
• By categorising posts into education, encouragement, engagement, and empowerment, therapists can effectively reach different sectors of their audience.
• Consistent posting helps build trust and familiarity, ultimately making your audience anticipate your content and rely upon your insights.
• Planning ahead by utilising awareness dates makes it easier to post and enhances your social media presence.

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Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.