The Grow Your Private Practice Show

We’ve all heard it—creating content is a great way to grow your practice, whether it’s blogging, podcasting, or making videos. But what can you really expect from it? What does putting yourself out there actually lead to?

In today’s post, I’m diving into a conversation with Sarah Dosanjh, who has experienced first-hand the tangible results of content marketing through both her YouTube channel, with 45K subscribers, and co-hosting the 'Life After Diets' podcast.

Sarah’s story shows how producing content opens doors you didn’t even know were there.

So, if you’re curious about what producing content can do for you, take a listen as we explore the tangible benefits content creation has brought to her private practice—and how it could do the same for yours.

Sarah Dosanjh is a psychotherapist and author of the book I Can’t Stop Eating. After her own recovery from binge eating disorder she has gone on to specialise in helping others do the same.

She has appeared on various media outlets such as BBC breakfast, Sky’s Roundtable and BBC Radio One, and amassing over 2 million views on YouTube.

Sarah's resources

YouTube Channel: https://www.youtube.com/c/TheBingeEatingTherapist

Instagram: https://www.instagram.com/the_binge_eating_therapist/

Life After Diets podcast: https://thebingeeatingtherapist.com/life-after-diets-podcast/

Website: www.thebingeeatingtherapist.com

Sarah's book I Can't Stop Eating is available on Amazon

For my free and paid offers CLICK HERE

Join the membership and get started on your blogging journey CLICK HERE

Are you a therapist considering starting a YouTube channel, but unsure where to start? 

Well, this is your lucky day because we have successful YouTuber Sarah Dosanjh, AKA ‘The Binge Eating Therapist’ to share some of her substantial knowledge and experience.

Sarah grew her channel to 45,000+ subscribers by niching down and embracing her authentic voice.

In this podcast, we dive into Sarah’s journey—from her initial fears about narrowing her focus to the surprising success of connecting with her audience through video. 

Whether you’re curious about content creation, YouTube monetisation, or simply how to manage criticism online, Sarah’s insights are invaluable for therapists looking to grow their practice.

Let’s explore how you can do the same in this, the first of a 2 part interview.

Sarah Dosanjh is a psychotherapist and author of the book I Can’t Stop Eating. After her own recovery from binge eating disorder she has gone on to specialise in helping others do the same. She has appeared on various media outlets such as BBC breakfast, Sky’s Roundtable and BBC Radio One, as well as amassing over 2 million views on YouTube.

Sarah's resources

YouTube Channel: https://www.youtube.com/c/TheBingeEatingTherapist

Instagram: https://www.instagram.com/the_binge_eating_therapist/

Life After Diets podcast: https://thebingeeatingtherapist.com/life-after-diets-podcast/

Website: www.thebingeeatingtherapist.com

Sarah's book I Can't Stop Eating is available on Amazon

And in the meantime check out Sarahs guest podcasts: 

The‌ ‌reality‌ ‌of‌ ‌consistency‌, ‌with‌ ‌Sarah‌ ‌Dosanjh‌

How having a niche diversified my business, with guest expert Sarah Dosanjh

Making Videos for Social Media: A Therapist’s Guide

For my free and paid offers CLICK HERE

You’re about to write a blog and an annoying little voice in your head laughs and says ‘You don’t know enough to write a blog, who do you think you are?’. Ouch!

Or you’re about to post on social media and that voice shows up again and says ‘why on earth would people take any notice of you, you’ve got nothing interesting to say’

Yup, that's your imposter syndrome lying to you again

Boy it hurts and yes, it can hold you back. But here’s the thing - it doesn't have to. Stick around as we explore managing imposter syndrome as a therapist, and I share 8 Ways to Silence the Inner Critic

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Join the 'Attract Therapy Clients by Blogging (Even if Writing Isn’t Your Thing)' event with Onlinevents

Grab this episodes free resource: 20 Affirmations to silence imposter syndrome

For all my free and paid resources go to janetravis.co.uk/starthere

In today’s digital age, having a strong online presence is essential for any therapist looking to grow their practice.

But with so much noise and competing advice out there, it’s easy to feel overwhelmed, especially when it comes to marketing.

The good news? You don’t need to become a marketing guru to make an impact.

One of the most effective and ethical ways to attract clients and establish your credibility is through blogging.

Blogging allows you to share your knowledge, connect with potential clients, and build trust—all while staying true to your values as a therapist.

Whether you’re new to blogging or looking to refine your strategy, this guide will show you how to create content that not only resonates with your audience but also drives growth for your practice.

Ready to see how blogging can be a game-changer for your therapy practice? Let’s dive in.

'Attract Therapy Clients by Blogging (Even if Writing Isn’t Your Thing)' is run with Onlinevents and is an hour a day over 17th, 18th and 19th September.

This event is on a Pay What You Want basis, making price not a barrier to growth.

For more details and to book go to janetravis.co.uk/blogforclients

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For all my free and paid resources go to janetravis.co.uk/starthere

NEWS: I'm restarting the podcast on 5th Septrember 2024, so be sure to subscribe so you don't miss an episode.

I’ve talked a lot about the importance of consistency AND the power of taking breaks when you run a private practice

And  I’ve also talked about the importance of self care and the need to change, grow and develop. 

So today I’m sharing why, after 168 consistent weekly episodes, I’ve decided to hit pause on the podcast.

FREE and paid resources

Post-Christmas, everything feels a bit... off, doesn't it? The excitement of the festive season is behind us, and we're left with cold weather and what feels like an eternity until spring

And there's this gnawing anxiety about whether your therapy practice will weather the storm of the cost of living crisis. Fun times, right? 

But before we decide to hibernate until spring, I've been toying with an idea. Let's call it the 'work diet.' It's about doing a Marie Kondo on our professional lives, keeping only what truly 'sparks joy'—or, you know, actually benefits our practice—and ditching the rest. Because maybe, just maybe, simplifying is the secret to not just surviving but thriving right now.

So in this episode I share 5 simple ways to conserve your valuable energy for both you and your practice.

Do you take advantage of video in your marketing, whether that’s on your website, social media, YouTube or somewhere else?

There’s no denying it, video has become increasingly important in marketing. So if you’re thinking of utilising the power for your own practice but don’t know where to start this is for you.

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If you don't use video on your marketing, could it be that you…

• Maybe you have a fear of visibility?
• Perhaps a fear of being trolled?
• Maybe you’re not sure what to say?
• Or maybe the tech scares you?

If you answered yes to any - or all of those, this is the episode for you, because we are exploring making videos for social media and I’m delighted to have therapist and YouTuber Sarah Dosanjh here as my guest. 

Sarah wrote the book ‘I can’t stop eating’ and co-hosts the podcast ‘Life After Diets’. 

But she has her own successful YouTube channel ‘The Binge Eating Therapist’ since 2019, and as such knows a thing or two about using video.

Today Sarah shares some advice about

• How to get started
• Managing fears around visibility
• What tech you will need
• Some practical tips about editing

So take a listen - I think you’re going to like this one!

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See, I told you she’s great! And I’m feeling so motivated, in Q2 (April - June) I am going to focus on starting to produce video and get more comfortable with it. 

There, I said it out loud. So are you going to join me? Hop on over to my socials and let me know.

So if you’ve been thinking about dipping your toe into video, I hope this has inspired you to take the plunge too. 

Sarah Dosanjh is a TA psychotherapist and author of the book ‘I Can't Stop Eating’. She is passionate about helping those struggling with binge eating and/or body image to find peace and freedom around food.

And if you are in or around Bournemouth or are happy to travel there, Sarah is offering to help you 1:1 to get started. 

So if that sounds good to you, or you want to check out her YouTube channel, podcast, book, training or anything else, check out her 'How I Can Help' page

Sarah has  been a guest on my podcast before - so check out ep 81, ‘The Reality of Consistency’, and ep 37, ‘How Having a Niche Diversified My Business’.

...And just a note, the lapel mic Sarah talked about is no longer on Amazon, so look for a lapel mic that connects directly to your phone

When you think of therapy, what comes to mind? Maybe 2 people sitting facing each other talking. But that’s not going to work for everyone.

So today I’m going to explore walk and talk therapy with therapist Eileen Fisher.

We’ll take a look at her experience of offering this type of therapy so you can consider whether it’s something you want to offer in your own practice - or even for your own therapy. 

We talk about:

• How she got into walk and talk therapy
• The benefits of walk and talk therapy
• Is this more useful for a certain type of person?
• How do you choose where to walk
• Should you charge more for walk and talk therapy?
• How do you approach safety?
• How to handle confidentiality?
• Can I do this if I’m in an urban area?
• What about insurance?
• How to handle bad weather
• Introducing creativity

Eileen has such a calm and reassuring voice, I could talk to her all day.

So over to you, is this something you’d be interested in doing?

Well if you are and you’d like a chat with Eileen, she offers a power hour where you can get together and get your questions answered.

And as she mentioned, if you are in the Greater Manchester area, you could even have your chat while on a walk - how cool is that? CLICK HERE to learn about walk and talk therapy for therapists

Eileen is a TA therapist who works with adults in Cheshire and Greater Manchester.

Her practice is a mix of online, face-to-face and walking clients. She sees clients face-to-face at her office in Wilmslow and walks with people at nearby locations.

She started walking with people in 2018, and now walking therapy is integral to her practice.

Eileen now offers walking therapy training to therapists interested in working with clients in this way. If you'd like to learn more visit Eileen Fisher Therapy HERE

I hope you found this podcast as interesting as I did, and if you decide to offer walking therapy, I'd love to know!

And remember to hit subscribe so you don't miss a episode.

January is traditionally a time reflect on the previous year and make plans for the coming one.

So to get things moving, I’m going to talk about the benefits of setting intentions.

We’ll look at the difference between an intention and a goal, why an intention might be a better choice for you and how to decide what yours is.

I’ll also share some of my own intentions for 2024.

Sounds good? Ok, lets gets stuck in and take a look at your 2024 private practice roadmap!

3 Differences Between Goals and Intentions  https://theempowermentdynamic.com/3-differences-between-goals-and-intentions-2  

I am delivering the Private Practice Success Roadmap LIVE over the first 6 months of 2024.

We look at:

• You and what you want from your practice - because self care is vital (your business, your rules)
• Your clients, and understanding their wants and needs
• Your website - how to turn it into a powerful tool to attract your dream clients
• Being relatable by producing content to connect with your dream clients
• Using socials to attract and engage with your dream clients
• Mindset, and learning how to stop self-sabotaging

This gives you all you need to get clear and confident with your marketing - and remember, we are looking at what’s right FOR YOU - there is no one size fits all answer.

And the beauty of delivering this live is you’re not alone! You’ll do doing this along with a supportive community

I’ll be delivering it in small, manageable steps which will stop that nasty overwhelm AND you’ll get that accountability, which will keep you motivated.

Also, because it's being delivered live, you will be able to ask all your questions as we go along, both in the member community and in monthly dedicated Pick My Brain calls.

Can’t make the calls live? Don't worry, everything will be recorded so you can catch up at a time thats convenient for you.

Oh, and you get a CPD certificate for all training you complete.

I’m buzzing about this, because yes, it’ll be great for you, but also I’ll be there with you, and that’s what I love doing most of all. Delivering live workshops, getting to know members and helping them grow their confidence - and hearing about their successes is why I do this.

This is a live programme is led by me personally and will give you all you need to get clear and confident on your marketing message, but there will even be occasional guest experts to come and share their wisdom.

This change came about because I knew I needed to get intentional about how I spent my time, and because I had to make the most of the time I have available in order to practice really fundamental self care.

So, if you’ve reached the end of 2023 and feel frustrated that you didn’t get as much done as you’d hoped, this is for you.

Or if you’ve lost your mojo and feel dissatisfied, this is for you.

Or if you’ve been getting overwhelmed by how long your to-do list is, this is for you.

Beat the price increase

Oh, and also the price for the membership is increasing. If you join now on an annual membership it's £450, which includes 2 months free, so you save £90.

Or you can pay monthly, which is £45 a month.

The price is increasing on 10th Jan and will be £50 a month or £500 for the year, which saves you a not to shabby £100

So if you’ve been on the fence about joining, this is literally the best time to do it,

Oh, and if you’re not really sure, join and take a look around. If you join and realise its not for you, no problem, just email me and I’ll repay you in full, no questions asked. It’s a no brainer really because there is no risk.

You can find out more and join at Grow Your Private Practice

Have you noticed how the dream of Christmas and the reality of Christmas rarely look the same? 

So how can you extend all that goodwill to include yourself?

Because you deserve all the good stuff too!

So in this episode, we check out how to get some real counsellor self-care this Christmas.

We look at

• The importance of self care for therapists
• 5 ways to nurture yourself over Christmas
• The importance of personal development
• How you do life is how you do business

So this year, make sure Santa has you on his 'nice' list, and take it easy.

2 part self care blog mini series 'Therapist Self Care: Why it’s vital for you and your clients', and 'Real Therapist Self Care: 22 Practical Ways to Increase Self Care'. 

How being a people-pleaser can affect your private practice – and what to do about it