November 18, 2025

Audio is still #1 for podcasts

4 minutes

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Audio is still the #1 way to consume podcasts, despite the chatter about video. That’s one of the findings of the latest Cumulus Media and Signal Hill Insights Podcast Download Report, published yesterday. Over half of podcast consumers on YouTube also listen to the same podcasts on another platform. Only 8% just watch podcasts, a number that hasn’t changed since 2022. You can download the report in full, and watch the webinar this Thursday.

Podcast powerhouse Goalhanger has announced a new show: The Rest is Science, hosted by Professor Hannah Fry and Michael Stevens. It’s launched on November 25, and described as “video-first”.

An upcoming news podcast from the BBC, Asia Specific, is being made in video - but the video will only be on YouTube, and won’t be on the BBC’s own website, Podnews can reveal. The podcast launches tomorrow on all podcast platforms, but in spite of the BBC having a comprehensive video service on its international website, the only way to watch this new show - filmed twice-weekly at the BBC’s bureau in Singapore - will be to visit a US-owned website. All this while the President of the US, Donald Trump, has threatened to sue the BBC for up to $5bn for a misleading edit, which is more than the BBC’s entire annual income from the UK public.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

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