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Our guest is Joe Sullivan (@sullivan_joe), host of The Manufacturing Executive podcast and Founder, Gorilla 76 (@gorilla76). This is episode 64 of the Augmented Podcast (@AugmentedPod), the topic is: Marketing Mindset in Manufacturing. In this conversation, we talked about marketing tips for manufacturers, best practices from foundations to demand generation, distinguishing yourself by consistency.
Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn? How to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), presented by Tulip (@tulipinterfaces), the frontline operations platform.
Trond's takeaway: The challenge of developing a credible yet effective marketing mindset is not unique to manufacturing, but it may be unusually underutilized in this sector. Industrial products and services are notoriously lagging behind the consumer market in terms of the sophistication of its communication, messaging, and use of social media. As industry seeks increasing relevance in people's life, or even seeks to recruit new talent from younger generations, that needs to change. Luckily, there are tools and practices to learn from and they are not rocket science, but take a willingness to commit.
Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 18, Transforming Foundational Industries, episode 46, Manufacturing Training in Massachusetts, or episode 53, Manufacturing Millennials . Hopefully, you'll find something awesome in these or other episodes. If so, do let us know by messaging us, we would love to share your thoughts with other listeners.
The Augmented podcast is created in association with Tulip, connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co.
Please share this show with colleagues who care about where industry and especially industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:
LinkedIn: https://www.linkedin.com/company/augmentedpod
Facebook: https://www.facebook.com/AugmentedPodcast/
Twitter: https://twitter.com/AugmentedPod
YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ
Augmented--industrial conversations that matter. See you next time.
Special Guest: Joe Sullivan.
Today's guest on episode 61 is Andy Burton, Managing Director at Double H Nurseries Ltd (@DoubleHUK). In this conversation, we talk about the experience implementing the Tulip digital app in the midst of COVID-19 lockdown in the busiest flower season to try to save his flowers and turn on e-commerce without spending a fortune in time and resources and without deep digital skills in his workforce.
Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn? How to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), presented by Tulip, the frontline operations platform.
Trond's takeaway:
Frontline operations is about so much more than technology, but getting technology right is often about picking the right technology for the skillset of your workforce. Implementing tech must be followed up by a complete tie-in with all your business processes, otherwise you enable speed in one part of the process and backlog in another. No-code apps make this easier, but not self evident.
The Augmented podcast is created in association with Tulip, connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co.
Please share this show with colleagues who care about where industry and especially industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:
Augmented--industrial conversations that matter. See you next time.
Special Guest: Andy Burton.
In episode 61 of the Augmented podcast (@Augmentedpod), the topic is: The Digital Journey of a Flower Wholesaler. Our guest is Andy Burton , Managing Director at Double H Nurseries Ltd (@DoubleHUK). In this conversation, we talk about The experience implementing the Tulip digital app in the midst of COVID-19 lockdown in the busiest flower season to try to save his flowers and turn on e-commerce without spending a fortune in time and resources and without deep digital skills in his workforce.
Augmented is a podcast for industrial leaders, process engineers and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), presented by Tulip.
My takeaway is that frontline operations is about so much more than technology, but getting technology right is often about picking the right technology for the skillset of your workforce. Implementing tech must be followed up by a complete tie-in with all your business processes, otherwise you enable speed in one part of the process and backlog in another. No-code apps make this easier, but not self evident.
Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 45, The Startup Studio for Manufacturing, or episode 36, Digital Lean, or episode 21, The Future of Digital in Manufacturing. Hopefully, you'll find something awesome in these or other episodes. If so, do let us know by messaging us, we would love to share your thoughts with other listeners.
The Augmented podcast is created in association with Tulip, connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co.
Please share this show with colleagues who care about where industry and especially industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:
See you next time. Augmented--industrial conversations that matter.
In episode 70 of the Augmented podcast (@AugmentedPod), our guest is Marc Nash, Vice President of Manufacturing at Outset Medical, Inc. (@OutsetMedical). In this conversation, we talked about how Outset Medical is disrupting the dialysis industry by adopting industry 4.0 technologies.
Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn? How to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), presented by Tulip, the frontline operations platform.
Trond's takeaway:
The Medical Device Industry is not the easiest industry to innovate within. Regulatory constraints, the complexity of managing software and hardware together, and staying on top of the logistical intricacies of the health care market, all of that complicates things. No Digital Lean journey is easy, but the fact that Outset Medical managed to build a greenfield factory in Tijuana, Mexico, with a bottom-up approach to process improvement through no-code apps that empower their workers, is an inspiring story.
Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 50, The Last Mile of Productivity, episode 33, Sustainable Manufacturing at Scale, or episode 63, Digitizing Medical Device Operations. Hopefully, you'll find something awesome in these or other episodes. If so, do let us know by messaging us, we would love to share your thoughts with other listeners.
The Augmented podcast is created in association with Tulip, connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co.
Please share this show with colleagues who care about where industry and especially industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:
Augmented--industrial conversations that matter. See you next time.
Special Guest: Marc Nash.
In episode 63 of the podcast, the topic is: Digitizing Medical Device Operations . Our guest is Dan Ron, Lead Engineer at Dentsply (@DentsplySirona)). Augmented is a podcast for industrial leaders, process engineers and shop floor operators, hosted by futurist Trond Arne Undheim [(@trondau), presented by Tulip.
In this conversation, we talk about Implementing tulip and i4.0 concepts into a fast pace highly customized med device manufacturing. Digitizing work instructions. Simplification. Personalizing medical device product operations. The future of the industrial frontline worker.
Trond's takeaway: So much of what determines success with the rollout of technology in manufacturing has to do with simplification. You aim to simplify, you make the process simple, and you choose simple apps to start with. The end result is a simpler work process which makes you more efficient. If any of those steps are complex, you risk adding further complexity to an already messy reality of complicated supply chains, work processes, and workforce challenges. That's why customization of industry 4.0 approaches heavily depends on people who lead with clarity.
Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 36, Digital Lean, episode 29, The Automated Microfactory or episode 8, Productizing Quality. Hopefully, you'll find something awesome in these or other episodes. If so, do let us know by messaging us, we would love to share your thoughts with other listeners.
The Augmented podcast is created in association with Tulip, connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process i n a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co.
Please share this show with colleagues who care about where industry and especially industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:
See you next time.
Special Guest: Dan Ron.
In episode 66 of the podcast, the topic is: Bridging the Physical-Digital Divide in Industrial Tech. Our guest is Rony Kubat (@kubat), CTO and co-founder, Tulip
In this conversation, we talk about the complexity of the shop floor and programming a physical-digital environment. What does Digital Lean mean to you? What is augmentation? What's next in industrial tech?
Augmented is a podcast for industrial leaders, process engineers and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), presented by Tulip (@tulipinterfaces), the frontline operations platform.
Trond's takeaway:
The physical-digital environment is no joke. When you speak with a real technologist who not only has imagined what the future would look like, but who is involved in building it, integrating software and hardware on the factory floor, you realize how difficult it will be to transform industrial work. It is not just about industrial tech, it is about people. It is not just about neat software, or fancy hardware. It all has to work together. And, more importantly, it has to fit into the overall context of what people are already doing.
Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 44, No-code for IoT in the Cloud, episode 47, Industrial Machine Learning or episode 29, The Automated Microfactory.
The Augmented podcast is created in association with Tulip, connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co.
Please share this show with colleagues who care about where industry and especially industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:
Augmented--industrial conversations that matter. See you next time.
Special Guest: Rony Kubat.
In episode 65 of the Augmented podcast, the topic is: The 10 Best Manufacturing Podcasts for 2021. Today, we we are reviewing manufacturing podcasts. We talk about why you should listen to manufacturing podcasts, what characterizes the best ones, what the top ten manufacturing podcasts are, in our opinion, and what makes a podcast great. The show is based on Tulip's blog post, The 10 Best Manufacturing Podcasts for 2021.
Augmented is a podcast for industrial leaders, process engineers and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau). The Augmented podcast is created in association with Tulip, a connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations. Tulip is also hiring. You can find Tulip at Tulip.co.
Trond's takeaway:
Manufacturing industry podcasts are emerging as a practical way to stay up to date, because you can listen on the fly: on your commute, while driving, when on a break, on your run, or even on the shop floor (if allowed). This is particularly useful in manufacturing, where a lot of the work consists of running around, standing up and being away from your desk (many workers don’t even have desks). At Tulip, where we are supporting the next generation of frontline operations, sharing knowledge and experience right when you need it, in a simple and accessible way, is a high priority. We currently have two podcasts of our own, Augmented, featuring industrial thought leaders, and Behind the Ops, talking to engineers and operators, which we have not included in this ranking (although we think they are great, too, but others can judge). If you have suggestions for podcasts that deserve a place among top manufacturing podcasts, please let us know.
Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 82, Making Industry Sexy with podcaster Scott MacKenzie host of the Industrial Talk podcast, or episode 53, Manufacturing Millennials with video podcaster Jake Hall, or the upcoming episode 64, Marketing Mindset in Manufacturing with podcaster Joe Sullivan, host of The Manufacturing Executive podcast. Hopefully, you'll find something awesome in these or other episodes. If so, do let us know by messaging us, we would love to share your thoughts with other listeners.
Please share this show with colleagues who care about where industry and especially industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:
LinkedIn: https://www.linkedin.com/company/augmentedpod
Facebook: https://www.facebook.com/AugmentedPodcast/
Twitter: https://twitter.com/AugmentedPod
YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ
Augmented--industrial conversations that matter.
In episode 69 of the podcast, the topic is: How 5G Enables Manufacturing. Our guests are Rowan Högman, Head of 5G Industry Collaboration, Ericsson and Jeff Travers, Customer Success Lead - Dedicated Networks, Ericsson.
In this conversation, we talk about a new Ericsson report on how 5G Enables Manufacturing (Ericsson Industry Lab). We explore some surprising findings, discuss industry trends, as well as the current and future use cases as wireless networks take another step towards being trusted on the shop floor and they muse on the ultimate impact of 5G.
Augmented is a podcast for industrial leaders, process engineers and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), presented by Tulip (@tulipinterfaces), the frontline operations platform.
Trond's takeaway:
5G isn't just another generation wireless networks, it is a game changer for trust, reliability, and industrial performance at the edge, that last mile which fixed broadband has struggled with. What remains to be seen is how widespread the rollout will be and, of course, how innovative industry will be in making use of the new network.
Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 44, No-code for IoT in the Cloud, episode 21, The Future of Digital in Manufacturing or episode 25, Industrial Tracking: Drones, Warehouses and Theme Parks. Hopefully, you'll find something awesome in these or other episodes. If so, do let us know by messaging us, we would love to share your thoughts with other listeners.
The Augmented podcast is created in association with Tulip, connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co.
Please share this show with colleagues who care about where industry and especially industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:
Augmented--industrial conversations that matter. See you next time.
Special Guests: Jeff Travers and Rowan Högman.
In episode 34 of the podcast, the topic is: Factories in Space. Our guest is William Bruey (@WillBruey), CEO and co-founder at Varda Space Industries.
In this conversation, we talk about: Why build a factory in space? How R&D from the International Space Station facilitated this new development. What space manufacturing will entail in the short term. What the benefits are likely to be in terms of manipulating the terrestrial physical constraints of crystallization and sedimentation. We discuss what the near immediate use cases are, such as better semiconductors and fiber optics. We cover the futuristic use cases including 3D printing human organs without scaffolding.
Augmented (@Augmentedpod) is a podcast for industrial leaders, process engineers and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), presented by Tulip, the frontline operations platform, and associated with MFG.works, the industrial upskilling community launched at the World Economic Forum.
Trond's takeaway: Factories in space are closer than we think, and the reason is that NASA and others have spent 20 years doing R&D at the International Space Station. All that work can now come to fruition, but not as within the constraints of that remote vessel, but autonomously by deriving the results and building an independent rocket, lab and reentry capability. How exciting is that? Will it expand industrial performance on earth in this decade? What will it mean for further space exploration in the next? Change is afoot, but science, and space, are still endless frontiers. That might be a good thing, or we might get cocky.
Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 29, The Automated Microfactory, episode 33, Sustainable Manufacturing at Scale, or episode 13, Get Manufacturing Superpowers. Hopefully, you'll find something awesome in these or other episodes.
The Augmented podcast is created in association with Tulip, connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co.
To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:
Augmented--industrial conversations that matter.
Special Guest: William Bruey.
In episode 52 of the podcast (@AugmentedPod), the topic is: Unplanned Downtime. Our guest is Simon Kampa, CEO & co-founder, Senseye (@senseyeIO).
In this conversation, we talk about Senseye's report, The True Cost of Downtime, investigating the impact of machine failure and unplanned downtime at the world’s largest manufacturers. We also discuss the coming consolidation of the industry due to technology maturity and customer preference for simplicity, quality, and scale. We briefly discuss the need for industrial interoperability in order to achieve the impact the industry desires.
Augmented is a podcast for industrial leaders, process engineers and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), presented by Tulip, the frontline operations platform, and associated with MFG.works, the industrial upskilling community launched at the World Economic Forum. Augmented--the industry 4.0 podcast.
Trond's takeaway: The True Cost of Downtime in manufacturing is enormous. Interrupting factory production is the last thing you want, yet it's the most common response to anomalies in the production process. Does it have to be that way? Realtime analytics carries the promise of predictive maintenance which can be carried out in downcycles or certainly more opportunistically.
Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 8, Productizing Quality, episode 42, Business Beyond Buzzwords, and episode 19, Machine Learning in Manufacturing. Hopefully, you'll find something awesome in these or other episodes. If so, do let us know by messaging us, we would love to share your thoughts with other listeners.
The Augmented podcast is created in association with Tulip, connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co.
Please share this show with colleagues who care about where industry and especially industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:
See you next time. Augmented--industrial conversations that matter.
Special Guest: Simon Kampa.
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