November 17, 2025

Australia’s one ID for audio listeners

3 minutes

Sponsored by Beamly. You don’t need more tools. You need one that works. Beamly provides podcast hosting, website, memberships and products - all in one platform.

In Australia, the industry body for commercial radio and audio, CRA, has launched CRA Audio ID, a “unified cross-network identity solution”. It allows a listener to be automatically given the same ID whatever radio station or podcast they consume (from a number of different companies) - meaning better audience de-duplication and frequency management. It’s now trading via Google’s DSP, the slightly-awkwardly-named “Display & Video 360”.

Podcast Nation brought together over fifty podcast hosts and creators for CreatorCon at BravoCon in Las Vegas NV, this weekend.

The fifth annual State of Business Podcasting Report was released for 2025. The research looks at the top 100 business podcasts. Around half were video-first (61% for B2B, 49% for B2C); and 70% of the biggest shows had a clear photograph of the host as the show cover-art. The average length of 46 minutes, though some stretch to three hours; and 37% are part of larger networks.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

Classifieds - your job or ad here

Podcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 4,000+ Pod Pals on this list.
Your Next Client Is One Episode Away — Stop cold pitching. Start conversations that convert. Launch your podcast and grow your business—fast.

Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Cloud10, Sounds Profitable, The Podglomerate, Steve Lack: Audio, Resound, Cohost, PAVE Studios, Simplecast, Audiohook, Podscribe, SALT, RedCircle, audioBoom, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, We Edit Podcasts, Disctopia, Podpage websites, Knucklehead Media Group, Acast, Evergreen Podcasts

Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Ausha, Red Seat Ventures, Huberman Lab, Storyboard, Gilded Audio, Podium , Frequency, SoundStack, Jonekiri, PodAnalyst, The Roost, Compliance Podcast Network, ARN's iHeartPodcast Network Aust, Castbox, Ask Ralph Christian Finance, POW PR, Truefans, Tink Media, Voxtopica, The Podcast Haven, Gumball, Beamly, Message Heard, Health Podcast Network, Rephonic, Heartcast Media50, Sonic Influencer Marketing, Headliner, Lemonada Media, Ossa Collective, Rhapsody Voices, Zvook, Oxford Road, Diversion Podcasts, Blubrry, Optimal Living Daily, Castos, Transistor, matchmaker.fm, Jam Street Media, Double Elvis Productions, Wondery, Podcast Taxi, Hear.Here.Singapore, StreamGuys, Podcast Partnership, Ad Results Media, Content10x, Cleanfeed, She Podcasts, Podcast Movement, Adopter Media, Sonix, Revolver Podcasts, School of Podcasting, Lower Street, Podigy, Signal Hill Insights, Edison Research

Our supporters pay for Podnews, so everyone can read it. Join them today.

Image: CRA

...more

View all episodes

By Podnews LLC

4.3

7979 ratings