The Graham Cochrane Show

Authenticity Is the New Currency (Not Attention) — With Myron Golden


Listen Later

If you're a coach, creator, or entrepreneur who wants to sell more, scale faster, and show up more authentically—this conversation with Myron Golden is a must.

I recently sat down to interview my mentor Myron at his Mouth to Millions Mastermind event in Clearwater Beach Florida and we dove deep into why authenticity is the new currency, how to win with long-form content (especially YouTube), and the golden rule for knowing what to give away for free vs. what to charge for.

Myron's mindset and strategies have changed my business—and they can change yours too.

Chapters

00:00 The Power of Audience Building
04:48 Branding as a Catalyst for Success
07:55 Authenticity in the Age of AI
10:49 The Impact of Long-Form Content
13:50 Immersion Creates Conversion
16:36 Community Service Content vs. Paid Content
24:42 The Power of Belief in Coaching
25:44 Be, Do, Have: The Success Principle
27:21 Transforming the Individual: The Key to Sales
29:13 The Impact of Storytelling in Coaching
30:30 Empowering True Identity in Coaching
31:53 Content Creation: Never Running Out of Ideas
39:24 Understanding Client Needs: Content and Context
43:29 NEWCHAPTER

🚀 Take The $10K Offer Challenge 🚀
https://10kOfferChallenge.com

📕Graham’s Books

How To Get Paid For What You Know
https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670

Rebel: Find Yourself by Not Following The Crowd
https://www.grahamcochrane.com/rebelbook

✅ Follow Graham
https://www.instagram.com/thegrahamcochrane/

...more
View all episodesView all episodes
Download on the App Store

The Graham Cochrane ShowBy Graham Cochrane

  • 5
  • 5
  • 5
  • 5
  • 5

5

470 ratings


More shows like The Graham Cochrane Show

View all
The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

The Smart Passive Income Online Business and Blogging Podcast

3,444 Listeners

The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,833 Listeners

Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

Build Your Tribe | Grow Your Business with Social Media

2,620 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,588 Listeners

The StoryBrand Podcast by StoryBrand.com

The StoryBrand Podcast

1,938 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,066 Listeners

The Martell Method w/ Dan Martell by Dan Martell

The Martell Method w/ Dan Martell

571 Listeners

Woman of Influence by Julie Solomon

Woman of Influence

1,440 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,448 Listeners

The Russell Brunson Show by Russell Brunson | YAP Media

The Russell Brunson Show

926 Listeners

The Jasmine Star Show by Jasmine Star

The Jasmine Star Show

2,605 Listeners

The Think Media Podcast by Think Media

The Think Media Podcast

810 Listeners

Wealthy Way by Ryan Pineda

Wealthy Way

2,136 Listeners

Build with Leila Hormozi by Leila Hormozi

Build with Leila Hormozi

931 Listeners

B.O.S.S. Moves Podcast by Myron Golden

B.O.S.S. Moves Podcast

116 Listeners