Sign up to save your podcasts
Or
Share Authenticity Isn’t a Buzzword, It’s a Business Model
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Authenticity Isn’t a Buzzword, It’s a Business Model
What if the smartest pitch you ever sent didn’t sound smart at all—but sounded real?
In a world where inboxes are flooded with AI-polished messages, Lauren Passell makes a strong case for going the other way: writing like a human, listening like a fan, and leading with a story—not a sales hook. This episode unpacks how to stand out by showing up differently, not louder.
Listen For
6:44 Authenticity: Real or Just a Buzzword?
9:43 The Empathy Wake-Up Call for PR Pros”
10:59 Pitching as Love Letters, Not Spam
12:00 Tink’s Radical No-AI Policy
18:34 Why PR Has a Reputation Problem
21:53 Answer to Last Episode’s Question From Guest Bradley Davis
Guest: Lauren Passell, Tink Media
Website | Email | X | LinkedIn | Instagram | You Tube | Substack
Podcast the Newsletter
Stories and Strategies Website
Curzon Public Relations Website
Apply to be a guest on the podcast
Connect with us
LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest
Request a transcript of this episode
Support the show
View all episodes
By Stories and Strategies
5
1313 ratings
What if the smartest pitch you ever sent didn’t sound smart at all—but sounded real?
In a world where inboxes are flooded with AI-polished messages, Lauren Passell makes a strong case for going the other way: writing like a human, listening like a fan, and leading with a story—not a sales hook. This episode unpacks how to stand out by showing up differently, not louder.
Listen For
6:44 Authenticity: Real or Just a Buzzword?
9:43 The Empathy Wake-Up Call for PR Pros”
10:59 Pitching as Love Letters, Not Spam
12:00 Tink’s Radical No-AI Policy
18:34 Why PR Has a Reputation Problem
21:53 Answer to Last Episode’s Question From Guest Bradley Davis
Guest: Lauren Passell, Tink Media
Website | Email | X | LinkedIn | Instagram | You Tube | Substack
Podcast the Newsletter
Stories and Strategies Website
Curzon Public Relations Website
Apply to be a guest on the podcast
Connect with us
LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest
Request a transcript of this episode
Support the show
More shows like Stories and Strategies with Curzon Public Relations
View all
TED Tech
402 Listeners
Under the Influence with Terry O'Reilly
814 Listeners
The Diary Of A CEO with Steven Bartlett
7,165 Listeners
At Issue
115 Listeners
Worklife with Adam Grant
9,190 Listeners
The Public Relations Podcast
2 Listeners
The PR Breakdown with Molly McPherson
209 Listeners
On Purpose with Jay Shetty
27,238 Listeners
The Journal.
5,942 Listeners
Self Storage Investing
39 Listeners
On Top of PR with Jason Mudd
40 Listeners
Sold in the 6ix - Toronto Real Estate
0 Listeners
Coaching Real Leaders
652 Listeners
ReThinking
612 Listeners
Realty Life
0 Listeners
The Safety Moment by Utility Safety Partners
0 Listeners
Parenting and Personalities
4 Listeners
The Mel Robbins Podcast
20,604 Listeners
The Economics of Everyday Things
1,619 Listeners
HBR On Leadership
152 Listeners
Beneath the Law
0 Listeners
Toronto Real Estate Investing with Nicole
0 Listeners
You Are More, With Emily Cave Boit
8 Listeners
Forthlane Features: Conversations on Global Wealth and Asset Management
0 Listeners
Mind Your REAL ESTATE Business: Coaching to Close
1 Listeners