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In this episode, Katie and Ilana interview James Edmondson, Founder of OH no Type Co. which specializes in creating custom and retail typefaces. 

James shares how he got into lettering as a teenager to build his self-esteem and how he now runs his own type foundry. He also shares the importance of execution versus names and ideas, and how marketing authentically on Instagram through his own personality has helped build his community.

Listen to this episode as we chat about various topics including marketing, branding, collaboration, and passion projects.

Here's what you'll discover in this episode:

• How brand names don't really matter and any name can work as long as the product or service is good — ideas don't matter as much as execution. 

• A good way to add value to customers using marketing tactics like pop-up forms to capture email addresses

• The importance of being a genuine community member and building trust through authenticity rather than being "sleazy"

• What success looks like for James and the value of a flexible schedule and reliable income

• How marketing on Instagram in an authentic way will help in building community and trust

• The importance of finding the overlap between your passions and interests to spark new creative project

• How building relationships and sharing your passions can lead to opportunities

Connect with our guest: 

Instagram (Personal): @jamestedmondson

Instagram: @ohnotypeco

Mentioned in this episode: 

OH no Type CO.

Spaghett & Meatballs Greeting Cards

Rob Stenson

Vulfpeck

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• Goodtype on Youtube

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