Medical Spa Insider

Authenticity, Strategy and Storytelling in Aesthetic Marketing

Listen Later

This week, AmSpa founder and CEO Alex R. Thiersch, JD, sits down with Chris Suchánek, founder and CSO of Firm Media and creator of Ailm Atelier, a new online platform showcasing aesthetic doctors and their stories. They talk about Chris’s journey from the music business to specialty medical marketing, and how authenticity, storytelling, and innovation are reshaping how med spas and aesthetic practices connect with patients.

  • How he transitioned from Grammy-winning music marketing to aesthetic advertising;
  • The origin and mission of Ailm Atelier as a platform for storytelling and recognition;
  • Why authenticity and patient trust are the new currency in aesthetic branding;
  • The nomination-only process for Ailm’s featured top aesthetic doctors;
  • How he redefined his personal brand with inspiration from a 90s billboard campaign;
  • A mixed media marketing approach to target med spa patients in their homes;
  • The future of Ailm as a consumer-facing, digital platform.

    • —

    Music by Ghost Score

    ...more
    View all episodesView all episodes
    Download on the App Store
    Medical Spa InsiderBy American Med Spa Association - AmSpa
    • 4.2
    • 4.2
    • 4.2
    • 4.2
    • 4.2

    4.2

    55 ratings

    More shows like Medical Spa Insider

    View all
    The Skinny Confidential Him Her Show by Lauryn Bosstick Michael Bosstick / Dear Media

    The Skinny Confidential Him Her Show

    14,917 Listeners

    The Doctor Youn Show by Dr. Anthony Youn

    The Doctor Youn Show

    1,143 Listeners

    Inside Aesthetics by Inside Aesthetics

    Inside Aesthetics

    85 Listeners

    True to Form by Audrey Neff

    True to Form

    42 Listeners

    Med Spa CEO by Heather Terveen

    Med Spa CEO

    37 Listeners

    InTouch with Terri by The InBound Podcasting Network

    InTouch with Terri

    39 Listeners

    The blondEST by Savanna Boda

    The blondEST

    1,015 Listeners

    Huberman Lab by Scicomm Media

    Huberman Lab

    29,173 Listeners

    Medical Millionaire Podcast by Cameron Hemphill

    Medical Millionaire Podcast

    42 Listeners

    For The Record by Tiphany Hall, PhD

    For The Record

    31 Listeners

    The Mel Robbins Podcast by Mel Robbins

    The Mel Robbins Podcast

    20,347 Listeners

    The Dr. Gabrielle Lyon Show by Dr. Gabrielle Lyon

    The Dr. Gabrielle Lyon Show

    1,188 Listeners

    Making a (Multi) Million Dollar MedSpa by MINT Aesthetics

    Making a (Multi) Million Dollar MedSpa

    14 Listeners

    Med Spa Success Strategies by Ricky Shockley

    Med Spa Success Strategies

    13 Listeners

    Skin Deep MDs with Dr. Mamina Turegano, Dr. Lindsey Zubritsky and Dr. Jenny Liu by Best in Wellness Media

    Skin Deep MDs with Dr. Mamina Turegano, Dr. Lindsey Zubritsky and Dr. Jenny Liu

    123 Listeners