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Author and Harvard Professor Douglas Holt on using cultural strategy to disrupt markets
Huge fan of Doug Holt. We talk about purpose, challenger and cultural brands through the lens of Jack Daniels, Chipotle, Blue Buffalo, Dove, Starbucks, etc.
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By Fergus O’Carroll
4.7
4141 ratings
Huge fan of Doug Holt. We talk about purpose, challenger and cultural brands through the lens of Jack Daniels, Chipotle, Blue Buffalo, Dove, Starbucks, etc.
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