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The rise of autonomous vehicles has enormous implications for business and society. Harvard Business School professors Bill Kerr and Elie Ofek explore the factors influencing development and commercialization, as well as future success and consumer adoption in their cases: “Autonomous Vehicles: The Rubber Hits the Road… but When?” and “Autonomous Vehicles: Smooth or Bumpy Ride Ahead?”
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The rise of autonomous vehicles has enormous implications for business and society. Harvard Business School professors Bill Kerr and Elie Ofek explore the factors influencing development and commercialization, as well as future success and consumer adoption in their cases: “Autonomous Vehicles: The Rubber Hits the Road… but When?” and “Autonomous Vehicles: Smooth or Bumpy Ride Ahead?”
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