In this episode, your host Matthew Brenner is joined by a true expert in the world of digital marketing, Steve Cassano, the founder and CEO of Bowtie Social. Get ready to dive deep into the fascinating world of marketing as Steve shares his insights, experiences, and expert advice on how to navigate the ever-evolving digital landscape.

Steve and Matthew start by exploring the common digital marketing mistakes business owners make. They discuss the pitfalls that can sink your online marketing efforts and how to avoid them. From chasing every new social media trend to neglecting your website's user experience, Steve offers invaluable guidance to keep your business on the right track.

Branding is a buzzword in marketing, but Steve breaks down why it's more than just a trendy concept. He shares stories of how his agency, Bowtie Social, has helped businesses transform their brand presence and why a strong brand is the key to standing out in a crowded digital marketplace.

But it doesn't stop there. Steve and Matthew also delve into the importance of knowing where your target customers congregate online. Discover the tools and strategies to pinpoint the online spaces where your audience hangs out, making your marketing efforts more effective and efficient.

And if you thought this episode was all business, think again. Steve candidly shares a humorous anecdote about a personal experience on how NOT to talk to your wife, showcasing the importance of effective communication skills, which are surprisingly relevant in both personal and professional settings.

Tune in to this episode to gain insights from a seasoned digital marketing pro, learn from his experiences, and discover the strategies that can take your marketing efforts to the next level. Whether you're a business owner looking to enhance your digital presence or a marketing enthusiast, this episode is packed with actionable advice you won't want to miss. Join us and sharpen your marketing skills with Steve Cassano of Bowtie Social!