Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

Avoiding Failure Porn and Focusing on Your Authentic Podcast Voice


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Ever wonder if you should really pay attention to your instincts—or if chasing excitement will only burn you out? David Hooper breaks down the final step to finding your podcasting voice (and what NOT to do with your flaws) in this episode of Big Podcast Playbook ...

Big Ideas in This Episode

  • Change your podcast name, ignite listener curiosity
  • Exploit your flaws ... but don't overshare your failures
  • Dopamine addiction: how podcasts spiral into extremes
  • Most podcasters sabotage themselves with fake "voice"
  • Data-driven shows: fun-killers or growth hacks?
  • Show up relentlessly; earn envy, respect, loyalty
  • Ready to commit? Podcasting tests your willpower

Why You Should Listen

  • The dirty little secret behind finding your podcasting "voice" (most podcasters never figure this out)
  • Why obsessing over your own flaws will make you irresistible ... or ignite envy in rivals who wish they had your vulnerability
  • The simple introspection hack that exposes what actually excites, repels, and thrills you (so you can binge-feed your audience's gluttony for authenticity)
  • The ironclad way to tell if you should show off your skeletons … or bury them forever
  • How to use "failure porn" to command eyeballs (but why it's a trap for the lazy weaklings of the podcasting world)
  • Trusting your instincts: the power move that gives you complete control, even when your numbers say you shouldn't
  • Why chasing dopamine spikes is a recipe for podcast mediocrity ... plus what to do instead if you crave influence and power
  • The subtle distinction most podcasters miss between talking about who you were … and showing off who you are NOW (envy alert: this is how the pros do it)
  • The truth about voicing your private conversations ... what if "the real you" threatens to sabotage your own growth?
  • The notorious "two camps" podcaster dilemma: Are you a cold-blooded stat-watcher or a gut-driven visionary?
  • How to build a cult-like audience that spreads your message for you—all while making your critics drool with jealousy
  • The ultimate litmus test for podcaster success ... are you brave enough to set boundaries and define your own rules?
  • Why the raw agony of being ignored is your secret weapon for outlasting every wannabe who gives up too soon
  • How to plan five years ahead and engineer a binge-worthy empire people lust after… starting from today's episode
  • The mystique of rebranding after 700+ episodes: What you can steal from a master podcaster's bold move (and why it might set you free)

Episode Timestamps

  • [00:00] Meet the new podcast ... same as the old podcast? Why David switched names after 700+ episodes!
  • [00:01] "People don't care about your flaws." Why showcasing your failures might actually hurt your podcast.
  • [00:01:49] The shocking truth about "failure porn" ... why stories of hitting rock bottom get clicks, but may destroy your message.
  • [00:02:33] When paying attention to yourself backfires ... what happens if you listen to your past, not your future?
  • [00:03:17] Are you trapped by the dopamine hit? The dark side of chasing listeners using extreme stories.
  • [00:04:27] The #1 question every podcaster must ask: could you commit to your show for three years (or even five)?
  • [00:05:32] How showing up again and again builds respect and finds your true audience, even if you're not a household name.

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Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)By David Hooper

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