There’s a lot of traps we work hard to avoid as business owners, but there’s a sneaky one we often miss. 

It’s the purpose trap - the endless narratives that tell us if we find our purpose and passionately love what we do, aligned to our values, we’ll never work a day in our life. 

This episode unpacks the purpose trap and reframes it into something a little more supportive to your journey of creating and growing a business. 

This podcast shows up every week to help you build your own business by bringing you the stories, insights and learnings of those of us in the thick of it and highlighting that crazy old intersection of entrepreneurship and personal growth - what we do is hard and we’re better and stronger together. 

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