In this episode of the #CX series, Ethan Beute, author of Rehumanize Your Business, shares hard-won lessons about writing and publishing a book to attract and engage your customers.

In this episode, we talk to Daniel Oyston, Founder and Owner of Content Grasshopper, a full service digital marketing firm.

Daniel shares his thoughts on why every B2B company should have a podcast.

We discuss:

• How podcasting is used as part of an ABM strategy.
• The importance of who your guests are.
• How podcasting establishes your credibility as a brand.

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In this episode we talk to Mark Alpert, VP Business Assurance Division at TÜV SÜD America.

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In this episode, Logan introduces the newest member of the Sweet Fish team and new co-host of B2B Growth, Nikki Ivey.

Nikki shares 4 things that helped her during her most recent job search before joining the Sweet Fish team:

1) Maintain relationships with former teammates and leaders

2) Do Your Research

3) Use Video & Audio via LinkedIn Messages

4) Prioritize Self Care in the Meantime

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In this episode we talk to Étienne Garbugli, Co-Founder at Highlights & Author of Lean B2B.

Étienne shares:

• Why you should care about customer discovery in B2B

• How to identify who to reach out to and how to get customer interviews

• How to do effective customer discovery

• How to analyze the results and identify customer needs

Look for these 4 elements in the data you collect:
1) Total Addressable Market
2) Available Budget to Address Problem
3) Pain (not just anecdotal)
4) Focus on Outcomes/ROI of Possible Solution

Check out follow-up resources from this episode here:

Lean B2B Book: https://www.leanb2bbook.com/

Interview Template: https://www.leanb2bbook.com/resources/

Customer Discovery Course: https://www.leanb2bbook.com/customer-discovery-course/

Follow Étienne on Twitter: https://twitter.com/egarbugli

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In the first episode of the #B2BWebsites series, Eric Sharp, the Founder at ProtoFuse, digs into the 12 most common website errors and how to approach fixing each of those errors using tools and your own internal resources.

Common website errors like typos, broken links, non-friendly URLs and slow loading pages can become major issues left unresolved.

He lays out a gameplan for fixing these 12 errors starting today, this month, and this quarter.

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In this episode we announce a brand new series with Eric Sharp.

In this episode we talk to Chad Vossen Co-Founder & Chief Creative Officer at 522 Productions, LLC.

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Have you ever wondered if facial recognition was accurate?

You might be shocked at the results an MIT reacher found.

Samantha Stone, Founder and CMO at The Marketing Advisory Network, shares about what went wrong, and how it was fixed in this episode about Authenticity in the Age of AI.

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In this episode of the #ContentMarketing series, Andy Crestodina, Chief Marketing Officer and Co-Founder at Orbit Media Studios, Inc., as our host walks us through the key benefits of the tedious audit practices.

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