In this special episode format, we’re testing out and delivering a B2B marketing lesson in under 10 minutes. No fluff—just practical, real-world insights based on what we’re learning each week here at Exit Five.

This solo episode features Matthew Carnevale, Marketing Manager at Exit Five, who discusses a key lesson every B2B marketer needs to know: why every marketing email should have just one call to action. 

Matthew shares the psychology behind decision-making, including Hick's Law, decision fatigue, and Fogg’s Behavioral Model, and explains why simplifying your emails can lead to higher conversions.

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Today’s episode is brought to you by Grammarly.

Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?

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We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.

Get the report and see how top teams are making AI actually useful.

Visit go.grammarly.com/exitfive to grab it.

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
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