Evan Lee, Head of Partnerships & Business Development at Motion, has more inbound than outbound leads due to all the community work done. Now, it's time to harvest demand to scale the company predictably.

• About this Pioneer > 1:02
• Biggest Challenges > 3:24
• Looking Forward > 6:15
• 100 Pennies Game > 9:49
• Final Thoughts > 14:00

Evan's technical expertise is in creative strategy. He has helped two companies go from $1mm to $4mm in 1 year. Evan has worked with some of the largest brands in dtc. Currently, he is at Motion. Motion is a creative analytics platform used by ecom and DTC brands like Vuori, True Classic, The Farmer’s Dog, HexClad, and hundreds more. We bridge the gap between media buyers and creative teams with fast, visual reporting for your Meta, TikTok, and YouTube ads. Our customers have used Motion to analyze over $3B in media spend.

Jane Serra, VP of Marketing at Wrk, and her team are embracing the mantra, 'test everything.' While Jane is spending her pennies in multiple channels, she is staying focused on two go-to-market areas.

• About this Pioneer > 0:34
• Biggest Challenges > 2:07
• Looking Forward > 4:04
• 100 Pennies Game > 5:59
• Final Thoughts > 9:21

Jane Serra is a marketing executive with over 17 years of experience leading B2B marketing teams across demand generation, brand, product, and partner marketing. She is passionate about building high performing, collaborative marketing teams from the ground up. Jane created and hosts the popular podcast Women in B2B Marketing, with the goal of getting more women on mics and stages. She's also a toddler mom and hopes to one day speak more than 1.5 languages.

Blake Williams, Founder at Growth Story, is creating a new approach to partner marketing. He shares how the power of the individual makes more of an impact than we previously believed.

• About this Pioneer > 0:39
• Biggest Challenges > 1:50
• Looking Forward > 2:49
• 100 Pennies Game > 6:04
• Final Thoughts > 10:06

Blake Williams is the founder of GrowthStory AI, a father of four girls, an Army veteran. He’s invested in Ai that helps businesses create content with people their future buyers already trust He holds multiple advisor roles with businesses like Usercentrics, Crossbeam, Nuon.co, PartnerOutreach.io, and others on operationalizing partner and ecosystem led growth strategies to drive pipeline and revenue growth.

Katie Penner, Head of Sender Relations at Sendoso, is pioneering a new approach to influencer marketing. The sendfluencer.

• About this Pioneer > 0:31
• Biggest Challenges > 2:31
• Looking Forward > 5:22
• 100 Pennies Game > 9:36
• Final Thoughts > 13:33

Katie Penner is the Head of Sender Relations at Sendoso, where she has distinguished herself through her innovative approach to social content, direct marketing programs, and her role as chief evangelist. Her journey at Sendoso, spanning over three years, shows a rapid ascent from roles in sales development and strategy to leading sender relations. Katie’s passion for empowering businesses to leverage direct mail for impactful engagement has been a cornerstone of her success.

Udi Ledergor, Chief Evangelist at Gong, kicks off our series by sharing how 2023 experiences are shaping Gong’s 2024 go-to-market strategy. Udi says it’s all about “engaging the 95%.”

• About this Pioneer > 0:49
• Biggest Challenges > 2:56
• Looking Forward > 7:46
• 100 Pennies Game > 11:12
• Final Thoughts > 17:52

Udi Ledergor is a five-time Marketing leader at B2B start-ups and currently the Chief Evangelist at Gong.

As Chief Evangelist, Udi oversees Gong’s market leadership through new product launches and thought leadership. On his journey from Marketer #1 to Gong’s Chief Marketing Officer, he led the creation of the revenue intelligence category, pioneered an iconic, human-centric brand, and led Gong’s Marketing efforts from zero to hundreds of millions in revenue.

Passionate about startups and brands during the day, whisky, music, and social activism at night, Udi is also an author, speaker, mentor, angel investor, board member, and advisor based in San Francisco.