Can you build a CPG brand without chasing unicorn status? Kelley Scanlin, founder of Pure Simple Foods (parent to Lark-Ellen Farm and Purely Sprouted), shares how she grew from farmer’s market beginnings to operating a state-of-the-art manufacturing facility—all while refusing to compromise on quality.

Sarah and Kelley dig into the strategic path most founders overlook, exploring:

* Why regional growth beats racing for national distribution

* How mission and values guide major business decisions (including which distributors to work with)

* The evolution from founder to CEO and knowing your end game from day one

* Why slow, intentional scaling protects quality and profitability

* The reality check every founder needs: you don’t have to be the next RX Bar

* Building with strategy first—not just hoping for viral growth

Kelley’s honest perspective on defining success differently offers a refreshing alternative to the “grow fast, exit big” narrative. This conversation redefines what CPG success can look like when you build on your own terms.

Join The Good Food CFO Community:

Follow us on Instagram: @thegoodfoodcfo

Connect on LinkedIn: @sarahdelevan

Watch on YouTube: @thegoodfoodcfo

Become a Member: BABOYOT

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thegoodfoodcfo.substack.com/subscribe