What happens when you choose to 'control your growth' instead of racing to expand? Sarah sits down with Ilay Karateke, co-founder and CEO of Bezi, the labneh brand redefining growth through meticulous data collection and strategic expansion.

Ilay shares her unconventional approach: launching direct-to-retail in handpicked New York stores, doing her own distribution, and running 5-10 demos weekly while tracking every data point. Every retail partner and expansion move is calculated to maintain profitability while building brand equity. 

The conversation reveals practical strategies for cash flow positive growth:

• How Bezi operates without brokers or distributors

• Why premium retailers outperform bodegas for brand positioning 

• Using demo performance data to drive every expansion decision

For founders questioning whether strategic growth can compete in today's rush-to-scale environment, this episode proves building on your own terms creates sustainable momentum.

Learn more about Bezi

Website: Eat Bezi

Instagram: @eatbezi

 

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